Brandwave

How popular isMyFitnessPal in search?

In September 2026, there were an estimated 368K branded searches for MyFitnessPal worldwide which is down 33.1% over the last 12 months. MyFitnessPal holds 60.1% estimated Share of Search among macro tracker software worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. MyFitnessPal60.1%
  2. Cronometer26.9%
  3. Lose It!8.6%
  4. MacroFactor4.4%
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Which macro tracker software compete with MyFitnessPal?

MyFitnessPal against macro tracker software worldwide, by month

Share of Search by month for MyFitnessPal, Cronometer, Lose It!, MacroFactor. The figures are in the table below the chart.

View monthly share of search table
MonthMyFitnessPalCronometerLose It!MacroFactor
Oct 202567.9%20.4%8.3%3.3%
Nov 202566.5%20%9.5%4%
Dec 202564.6%19.3%11.3%4.8%
Jan 202665.7%19.6%9.9%4.8%
Feb 202663.4%23.2%9.5%3.8%
Mar 202667.6%20.3%8.8%3.3%
Apr 202667.4%20.2%8.3%4.1%
May 202663.7%23.3%8.3%4.7%
Jun 202661.9%22.7%9.9%5.6%
Jul 202661.9%22.7%9.9%5.6%
Aug 202662.2%22.8%9.4%5.6%
Sep 202660.1%26.9%8.6%4.4%

  1. 1.MyFitnessPal

    60.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Cronometer

    26.9%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  3. 3.Lose It!

    8.6%

    Held 3rd. 52.6K estimated branded searches, -4.9% vs prior month. Share -0.8 points.

  4. 4.MacroFactor

    4.4%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

Compare search popularity between MyFitnessPal and its closest rivals

Every comparison with MyFitnessPal

How has branded search demand for MyFitnessPal changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MyFitnessPal worldwide fell from 550K to 368K.
  • Across the 12 months ending September 2026, MyFitnessPal’s estimated Share of Search among macro tracker software worldwide decreased from 67.9% to 60.1%.

How did search popularity change for macro tracker software worldwide in September 2026?

  1. In September 2026, Cronometer gained estimated Share of Search among macro tracker software worldwide, from 22.8% to 26.9%.

  2. In September 2026, MyFitnessPal lost estimated Share of Search among macro tracker software worldwide, from 62.2% to 60.1%.

  3. In September 2026, MacroFactor lost estimated Share of Search among macro tracker software worldwide, from 5.6% to 4.4%.

  4. In September 2026, Lose It! lost estimated Share of Search among macro tracker software worldwide, from 9.4% to 8.6%.

Where does MyFitnessPal compete?

MyFitnessPal is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fitness apps3rd of 511.1%Show ranking
Nutrition apps1st of 549.2%Show ranking
Calorie tracking apps1st of 451.1%Show ranking
Macro tracker software1st of 460.1%Shown above

How is MyFitnessPal measured?

Brandwave collects information about searches that people make online using MyFitnessPal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • myfitnesspal

Do you work for MyFitnessPal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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