MyFitnessPal vs Noom:Which is more popular by branded search?
In August 2026, MyFitnessPal had more branded searches than Noom among nutrition apps worldwide. MyFitnessPal was estimated to have 368K branded searches compared to Noom’s 135K, and held a 53.7% Share of Search versus Noom’s 19.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MyFitnessPal or Noom?
Compare the apps people track their eating in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MyFitnessPal, Noom. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | Noom | MacroFactor | Lose It! |
|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 17.8% | 17.8% | 2.9% | 2% |
| Nov 2025 | 59.1% | 17.7% | 17.7% | 3.6% | 1.9% |
| Dec 2025 | 56.2% | 16.8% | 20.6% | 4.1% | 2.3% |
| Jan 2026 | 58.4% | 17.5% | 17.5% | 4.3% | 2.4% |
| Feb 2026 | 54.5% | 20% | 20% | 3.3% | 2.2% |
| Mar 2026 | 59.2% | 17.8% | 17.8% | 2.9% | 2.4% |
| Apr 2026 | 59.1% | 17.7% | 17.7% | 3.6% | 1.9% |
| May 2026 | 54.1% | 19.9% | 19.9% | 4% | 2.2% |
| Jun 2026 | 53.4% | 19.6% | 19.6% | 4.8% | 2.6% |
| Jul 2026 | 53.4% | 19.6% | 19.6% | 4.8% | 2.6% |
| Aug 2026 | 53.7% | 19.7% | 19.7% | 4.8% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the MyFitnessPal and Noom comparison changed over the last 12 months?
3 findings
- MyFitnessPal was ahead of Noom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among nutrition apps worldwide moved from 59.4% to 53.7%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, Noom’s estimated Share of Search among nutrition apps worldwide moved from 17.8% to 19.7%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for nutrition apps worldwide in August 2026?
2 changes
Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.
Estimated monthly branded searches for Noom worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MyFitnessPal’s and Noom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MyFitnessPal
1 branded search term
- myfitnesspal
Noom
1 branded search term
- noom
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.