Calorie tracking apps:Which brands are most popular in search?
In August 2026, MyFitnessPal was the most searched among calorie tracking apps worldwide, with an estimated 368K branded searches and 56.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
MyFitnessPal56.4%Cronometer20.7%
Noom20.7%
Lose It!2.3%
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Share of SearchLeaderboard
Compare the apps people use to track calories and nutrition. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MyFitnessPal, Cronometer, Noom, Lose It!. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | Noom | Lose It! |
|---|---|---|---|---|
| Oct 2025 | 61.2% | 18.4% | 18.4% | 2% |
| Nov 2025 | 61.2% | 18.4% | 18.4% | 2% |
| Dec 2025 | 58.6% | 17.5% | 21.5% | 2.4% |
| Jan 2026 | 61.1% | 18.2% | 18.2% | 2.5% |
| Feb 2026 | 56.4% | 20.7% | 20.7% | 2.3% |
| Mar 2026 | 61% | 18.3% | 18.3% | 2.5% |
| Apr 2026 | 61.2% | 18.4% | 18.4% | 2% |
| May 2026 | 56.4% | 20.7% | 20.7% | 2.3% |
| Jun 2026 | 56.1% | 20.6% | 20.6% | 2.8% |
| Jul 2026 | 56.1% | 20.6% | 20.6% | 2.8% |
| Aug 2026 | 56.4% | 20.7% | 20.7% | 2.3% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.4% | 368K | 0% | +0.3 points | |
| 2, held 2nd | 20.7% | 135K | 0% | +0.1 points | |
| 3, held 3rd | 20.7% | 135K | 0% | +0.1 points | |
| 4, held 4th | 2.3% | 14.8K | -18.2% | -0.5 points |
56.4%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.
20.7%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Noom20.7%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Lose It!2.3%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between leading brands
- MyFitnessPal vs Noom: compare search popularity
- MyFitnessPal vs Lose It!: compare search popularity
- Cronometer vs Noom: compare search popularity
- Cronometer vs Lose It!: compare search popularity
- Noom vs Lose It!: compare search popularity
- Compare any of these brands
Which brand is most popular in search among calorie tracking apps worldwide?
4 brands
In August 2026, MyFitnessPal was the most searched among calorie tracking apps worldwide, with an estimated 368K branded searches and 56.4% estimated Share of Search within this set. Cronometer is in 2nd place, 35.7 percentage points behind at 20.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| MyFitnessPal | 61.2% → 56.4% | 61.2%Nov 2025 | 56.1%Jun 2026 | 1st |
| Cronometer | 18.4% → 20.7% | 20.7%Aug 2026 | 17.5%Dec 2025 | 2nd |
| Noom | 18.4% → 20.7% | 21.5%Dec 2025 | 18.2%Jan 2026 | 3rd |
| Lose It! | 2% → 2.3% | 2.8%Jun 2026 | 2%Nov 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie tracking apps worldwide decreased from 61.2% to 56.4%.
- Across the 11 months ending August 2026, Cronometer’s estimated Share of Search among calorie tracking apps worldwide increased from 18.4% to 20.7%.
- Across the 11 months ending August 2026, Noom’s estimated Share of Search among calorie tracking apps worldwide increased from 18.4% to 20.7%.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie tracking apps worldwide peaked at 61.2% in November 2025 and was lowest at 56.1% in June 2026.
- Across the 11 months ending August 2026, Cronometer’s estimated Share of Search among calorie tracking apps worldwide peaked at 20.7% in August 2026 and was lowest at 17.5% in December 2025.
- Across the 11 months ending August 2026, Noom’s estimated Share of Search among calorie tracking apps worldwide peaked at 21.5% in December 2025 and was lowest at 18.2% in January 2026.
- Across the 11 months ending August 2026, Lose It! held steady: its estimated Share of Search among calorie tracking apps worldwide moved less than 0.5 percentage points.
How did search popularity change for calorie tracking apps worldwide in August 2026?
4 changes
Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.
Estimated monthly branded searches for Lose It! worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Estimated monthly branded searches for Cronometer worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for Noom worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
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