Brandwave

How popular isMyFitnessPal in search?

In August 2026, there were an estimated 368K branded searches for MyFitnessPal worldwide which is down 33.1% over the last 11 months. MyFitnessPal holds 56.4% estimated Share of Search among calorie tracking apps worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. MyFitnessPal56.4%
  2. Cronometer20.7%
  3. Noom20.7%
  4. Lose It!2.3%
MyFitnessPal website (opens in a new tab)

Follow MyFitnessPal and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which calorie tracking apps compete with MyFitnessPal?

MyFitnessPal against calorie tracking apps worldwide, by month

Share of Search by month for MyFitnessPal, Cronometer, Noom, Lose It!. The figures are in the table below the chart.

View monthly share of search table
MonthMyFitnessPalCronometerNoomLose It!
Oct 202561.2%18.4%18.4%2%
Nov 202561.2%18.4%18.4%2%
Dec 202558.6%17.5%21.5%2.4%
Jan 202661.1%18.2%18.2%2.5%
Feb 202656.4%20.7%20.7%2.3%
Mar 202661%18.3%18.3%2.5%
Apr 202661.2%18.4%18.4%2%
May 202656.4%20.7%20.7%2.3%
Jun 202656.1%20.6%20.6%2.8%
Jul 202656.1%20.6%20.6%2.8%
Aug 202656.4%20.7%20.7%2.3%
Sep 2026————

  1. 1.MyFitnessPal

    56.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Cronometer

    20.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Noom

    20.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Lose It!

    2.3%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between MyFitnessPal and its closest rivals

How has branded search demand for MyFitnessPal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MyFitnessPal worldwide fell from 550K to 368K.
  • Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie tracking apps worldwide decreased from 61.2% to 56.4%.
  • Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie tracking apps worldwide peaked at 61.2% in November 2025 and was lowest at 56.1% in June 2026.

How did search popularity change for calorie tracking apps worldwide in August 2026?

  1. Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.

  2. Estimated monthly branded searches for Lose It! worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Cronometer worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  4. Estimated monthly branded searches for Noom worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

Where does MyFitnessPal compete?

MyFitnessPal is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fitness apps2nd of 413.9%Show ranking
Nutrition apps1st of 553.7%Show ranking
Calorie tracking apps1st of 456.4%Shown above

How is MyFitnessPal measured?

Brandwave collects information about searches that people make online using MyFitnessPal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • myfitnesspal

Do you work for MyFitnessPal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is MyFitnessPal your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free