Brandwave

Macro tracker software:Which are searched most?

In September 2026, MyFitnessPal was the most searched among macro tracker software worldwide, with an estimated 368K branded searches and 60.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. MyFitnessPal60.1%
  2. Cronometer26.9%
  3. Lose It!8.6%
  4. MacroFactor4.4%

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Share of SearchLeaderboard

Compare the macro tracker teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among macro tracker software worldwide, by month

Share of Search by month for MyFitnessPal, Cronometer, Lose It!, MacroFactor. The figures are in the table below the chart.

View monthly share of search table
MonthMyFitnessPalCronometerLose It!MacroFactor
Oct 202567.9%20.4%8.3%3.3%
Nov 202566.5%20%9.5%4%
Dec 202564.6%19.3%11.3%4.8%
Jan 202665.7%19.6%9.9%4.8%
Feb 202663.4%23.2%9.5%3.8%
Mar 202667.6%20.3%8.8%3.3%
Apr 202667.4%20.2%8.3%4.1%
May 202663.7%23.3%8.3%4.7%
Jun 202661.9%22.7%9.9%5.6%
Jul 202661.9%22.7%9.9%5.6%
Aug 202662.2%22.8%9.4%5.6%
Sep 202660.1%26.9%8.6%4.4%

This month’s ranking, September 2026

  1. Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Cronometer

    26.9%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  3. 3.Lose It!

    8.6%

    Held 3rd. 52.6K estimated branded searches, -4.9% vs prior month. Share -0.8 points.

  4. Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among macro tracker software worldwide?

In September 2026, MyFitnessPal was the most searched among macro tracker software worldwide, with an estimated 368K branded searches and 60.1% estimated Share of Search within this set. Cronometer is in 2nd place, 33.1 percentage points behind at 26.9% Share of Search.

Global macro tracker software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
MyFitnessPal67.9% → 60.1%67.9%Oct 202560.1%Sep 20261st
Cronometer20.4% → 26.9%26.9%Sep 202619.3%Dec 20252nd
Lose It!8.3% → 8.6%11.3%Dec 20258.3%Apr 20263rd
MacroFactor3.3% → 4.4%5.6%Aug 20263.3%Mar 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, MyFitnessPal’s estimated Share of Search among macro tracker software worldwide decreased from 67.9% to 60.1%.
  • Across the 12 months ending September 2026, Cronometer’s estimated Share of Search among macro tracker software worldwide increased from 20.4% to 26.9%.
  • Across the 12 months ending September 2026, MacroFactor’s estimated Share of Search among macro tracker software worldwide increased from 3.3% to 4.4%.
  • Across the 12 months ending September 2026, Cronometer’s estimated Share of Search among macro tracker software worldwide peaked at 26.9% in September 2026 and was lowest at 19.3% in December 2025.
  • Across the 12 months ending September 2026, Lose It!’s estimated Share of Search among macro tracker software worldwide peaked at 11.3% in December 2025 and was lowest at 8.3% in April 2026.
  • Across the 12 months ending September 2026, MacroFactor’s estimated Share of Search among macro tracker software worldwide peaked at 5.6% in August 2026 and was lowest at 3.3% in March 2026.
  • Across the 12 months ending September 2026, Lose It! held steady: its estimated Share of Search among macro tracker software worldwide moved less than 0.5 percentage points.

How did search popularity change for macro tracker software worldwide in September 2026?

  1. In September 2026, Cronometer gained estimated Share of Search among macro tracker software worldwide, from 22.8% to 26.9%.

  2. In September 2026, MyFitnessPal lost estimated Share of Search among macro tracker software worldwide, from 62.2% to 60.1%.

  3. In September 2026, MacroFactor lost estimated Share of Search among macro tracker software worldwide, from 5.6% to 4.4%.

  4. In September 2026, Lose It! lost estimated Share of Search among macro tracker software worldwide, from 9.4% to 8.6%.

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