Lose It! vs MacroFactor:Which is more popular by branded search?
In August 2026, MacroFactor had more branded searches than Lose It! among nutrition apps worldwide. MacroFactor was estimated to have 33.1K branded searches compared to Lose It!’s 14.8K, and held a 4.8% Share of Search versus Lose It!’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lose It! or MacroFactor?
Compare the apps people track their eating in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MacroFactor, Lose It!. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | Noom | MacroFactor | Lose It! |
|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 17.8% | 17.8% | 2.9% | 2% |
| Nov 2025 | 59.1% | 17.7% | 17.7% | 3.6% | 1.9% |
| Dec 2025 | 56.2% | 16.8% | 20.6% | 4.1% | 2.3% |
| Jan 2026 | 58.4% | 17.5% | 17.5% | 4.3% | 2.4% |
| Feb 2026 | 54.5% | 20% | 20% | 3.3% | 2.2% |
| Mar 2026 | 59.2% | 17.8% | 17.8% | 2.9% | 2.4% |
| Apr 2026 | 59.1% | 17.7% | 17.7% | 3.6% | 1.9% |
| May 2026 | 54.1% | 19.9% | 19.9% | 4% | 2.2% |
| Jun 2026 | 53.4% | 19.6% | 19.6% | 4.8% | 2.6% |
| Jul 2026 | 53.4% | 19.6% | 19.6% | 4.8% | 2.6% |
| Aug 2026 | 53.7% | 19.7% | 19.7% | 4.8% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Lose It! and MacroFactor comparison changed over the last 12 months?
3 findings
- MacroFactor was ahead of Lose It! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among nutrition apps worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among nutrition apps worldwide moved from 2.9% to 4.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for nutrition apps worldwide in August 2026?
2 changes
Estimated monthly branded searches for MacroFactor worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Estimated monthly branded searches for Lose It! worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lose It!’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lose It!
1 branded search term
- lose it app
MacroFactor
1 branded search term
- macrofactor
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