How popular isMacroFactor in search?
In August 2026, there were an estimated 33.1K branded searches for MacroFactor worldwide which is up 22.1% over the last 11 months. MacroFactor holds 4.8% estimated Share of Search among nutrition apps worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
MyFitnessPal53.7%Cronometer19.7%
Noom19.7%
MacroFactor4.8%
Lose It!2.2%
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Which nutrition apps compete with MacroFactor?
Share of Search by month for MyFitnessPal, Cronometer, Noom, MacroFactor, Lose It!. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | Noom | MacroFactor | Lose It! |
|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 17.8% | 17.8% | 2.9% | 2% |
| Nov 2025 | 59.1% | 17.7% | 17.7% | 3.6% | 1.9% |
| Dec 2025 | 56.2% | 16.8% | 20.6% | 4.1% | 2.3% |
| Jan 2026 | 58.4% | 17.5% | 17.5% | 4.3% | 2.4% |
| Feb 2026 | 54.5% | 20% | 20% | 3.3% | 2.2% |
| Mar 2026 | 59.2% | 17.8% | 17.8% | 2.9% | 2.4% |
| Apr 2026 | 59.1% | 17.7% | 17.7% | 3.6% | 1.9% |
| May 2026 | 54.1% | 19.9% | 19.9% | 4% | 2.2% |
| Jun 2026 | 53.4% | 19.6% | 19.6% | 4.8% | 2.6% |
| Jul 2026 | 53.4% | 19.6% | 19.6% | 4.8% | 2.6% |
| Aug 2026 | 53.7% | 19.7% | 19.7% | 4.8% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.7% | 368K | 0% | +0.3 points | |
| 2, held 2nd | 19.7% | 135K | 0% | +0.1 points | |
| 3, held 3rd | 19.7% | 135K | 0% | +0.1 points | |
| 4, held 4th | 4.8% | 33.1K | 0% | 0 points | |
| 5, held 5th | 2.2% | 14.8K | -18.2% | -0.5 points |
53.7%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.
19.7%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Noom19.7%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.8%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Lose It!2.2%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between MacroFactor and its closest rivals
How has branded search demand for MacroFactor changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for MacroFactor worldwide rose from 27.1K to 33.1K.
- Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among nutrition apps worldwide increased from 2.9% to 4.8%.
- Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among nutrition apps worldwide peaked at 4.8% in August 2026 and was lowest at 2.9% in March 2026.
How did search popularity change for nutrition apps worldwide in August 2026?
5 changes

Estimated monthly branded searches for MacroFactor worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.

Estimated monthly branded searches for Lose It! worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Estimated monthly branded searches for Cronometer worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

Estimated monthly branded searches for Noom worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How is MacroFactor measured?
Brandwave collects information about searches that people make online using MacroFactor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- macrofactor
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Is MacroFactor your brand?
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