Brandwave

Fitia vs MacroFactor:Which is more popular?

In September 2026, MacroFactor had more branded searches than Fitia among calorie tracking apps worldwide. MacroFactor had about 27,100 branded searches, while Fitia had 14,800. MacroFactor made up 3.6% of all calorie tracking app searches we track, and Fitia accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about calorie tracking apps, MacroFactor appeared in three of the five answers and Fitia in two. MacroFactor was mentioned before Fitia in three out of five answers.

Among calorie tracking apps worldwide in September 2026

Who do people search for more?

MacroFactor, about 83% more searches than Fitia

MacroFactor 27.1K searchesFitia 14.8K searches

Who does AI mention more?

MacroFactor, mentioned in 3 of 5 answers, Fitia in 2

MacroFactor in 3 of 5Fitia in 2 of 5

Who does AI recommend more?

MacroFactor, named ahead of Fitia in 3 of 5 answers

MacroFactor first in 3Fitia first in 2

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Top calorie tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MacroFactor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fitia was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. MacroFactor was listed before Fitia in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cronometer1st
  2. Lose It!2nd
  3. MyFitnessPal3rd
  4. MacroFactor4th
  5. Noom5th
  6. Fitia6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lose It!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fitia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about calorie tracking apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fitia or MacroFactor more popular in search?

This chart shows how often people search Google for Fitia and MacroFactor by name. Each line represents a brand's share of searches for all six calorie tracking apps we track, month by month, from English-language searches worldwide.

Fitia and MacroFactor among calorie tracking apps worldwide, by month

Share of searches by month for MacroFactor, Fitia. The figures are in the table below the chart.

View monthly share of searches table
MonthMyFitnessPalCronometerNoomLose It!MacroFactorFitia
Oct 202555.7%16.7%16.7%6.9%2.7%1.2%
Nov 202554.6%16.4%16.4%7.8%3.3%1.5%
Dec 202551.5%15.4%18.9%9%3.8%1.4%
Jan 202654.3%16.2%16.2%8.2%4%1.2%
Feb 202650.6%18.5%18.5%7.6%3%1.7%
Mar 202655.4%16.6%16.6%7.2%2.7%1.5%
Apr 202655.1%16.5%16.5%6.8%3.3%1.8%
May 202650.8%18.6%18.6%6.6%3.7%1.7%
Jun 202649.4%18.1%18.1%7.9%4.4%2%
Jul 202649.4%18.1%18.1%7.9%4.4%2%
Aug 202649.6%18.2%18.2%7.5%4.5%2%
Sep 202648.3%21.6%17.7%6.9%3.6%1.9%

How has the Fitia and MacroFactor comparison changed over the last 12 months?

3 findings
  • MacroFactor was ahead of Fitia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fitia’s share of searches among calorie tracking apps worldwide moved from 1.2% to 1.9%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, MacroFactor’s share of searches among calorie tracking apps worldwide moved from 2.7% to 3.6%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for calorie tracking apps worldwide in September 2026?

2 changes

  1. In September 2026, MacroFactor lost share of searches among calorie tracking apps worldwide, from 4.5% to 3.6%.

  2. Estimated monthly branded searches for Fitia worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fitia’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fitia

1 branded search term

  • fitia

MacroFactor

1 branded search term

  • macrofactor

How the Brand Demand Index is measured

Other head-to-heads among calorie tracking apps

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