Lose It! vs MyFitnessPal:Which is more popular by branded search?
In August 2026, MyFitnessPal had more branded searches than Lose It! among calorie tracking apps worldwide. MyFitnessPal was estimated to have 368K branded searches compared to Lose It!’s 14.8K, and held a 56.4% Share of Search versus Lose It!’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lose It! or MyFitnessPal?
Compare the apps people use to track calories and nutrition. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MyFitnessPal, Lose It!. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | Noom | Lose It! |
|---|---|---|---|---|
| Oct 2025 | 61.2% | 18.4% | 18.4% | 2% |
| Nov 2025 | 61.2% | 18.4% | 18.4% | 2% |
| Dec 2025 | 58.6% | 17.5% | 21.5% | 2.4% |
| Jan 2026 | 61.1% | 18.2% | 18.2% | 2.5% |
| Feb 2026 | 56.4% | 20.7% | 20.7% | 2.3% |
| Mar 2026 | 61% | 18.3% | 18.3% | 2.5% |
| Apr 2026 | 61.2% | 18.4% | 18.4% | 2% |
| May 2026 | 56.4% | 20.7% | 20.7% | 2.3% |
| Jun 2026 | 56.1% | 20.6% | 20.6% | 2.8% |
| Jul 2026 | 56.1% | 20.6% | 20.6% | 2.8% |
| Aug 2026 | 56.4% | 20.7% | 20.7% | 2.3% |
| Sep 2026 | — | — | — | — |
How has the Lose It! and MyFitnessPal comparison changed over the last 12 months?
3 findings
- MyFitnessPal was ahead of Lose It! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie tracking apps worldwide moved from 2% to 2.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie tracking apps worldwide moved from 61.2% to 56.4%, and its estimated monthly branded searches moved from 550K to 368K.
How did search popularity change for calorie tracking apps worldwide in August 2026?
2 changes
Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.
Estimated monthly branded searches for Lose It! worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lose It!’s and MyFitnessPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lose It!
1 branded search term
- lose it app
MyFitnessPal
1 branded search term
- myfitnesspal
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.