MacroFactor vs MyFitnessPal:Which is searched more?
In September 2026, MyFitnessPal had more branded searches than MacroFactor among calorie tracking apps worldwide. MyFitnessPal had about 368,000 branded searches, while MacroFactor had 27,100. MyFitnessPal made up 48.3% of all calorie tracking app searches we track, and MacroFactor accounted for 3.6%. These are worldwide searches for English-language branded terms.
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Is MacroFactor or MyFitnessPal more popular in search?
Compare the apps people use to track calories and nutrition. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for MyFitnessPal, MacroFactor. The figures are in the table below the chart.
View monthly share of searches table
| Month | MyFitnessPal | Cronometer | Noom | Lose It! | MacroFactor | Fitia |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 16.7% | 16.7% | 6.9% | 2.7% | 1.2% |
| Nov 2025 | 54.6% | 16.4% | 16.4% | 7.8% | 3.3% | 1.5% |
| Dec 2025 | 51.5% | 15.4% | 18.9% | 9% | 3.8% | 1.4% |
| Jan 2026 | 54.3% | 16.2% | 16.2% | 8.2% | 4% | 1.2% |
| Feb 2026 | 50.6% | 18.5% | 18.5% | 7.6% | 3% | 1.7% |
| Mar 2026 | 55.4% | 16.6% | 16.6% | 7.2% | 2.7% | 1.5% |
| Apr 2026 | 55.1% | 16.5% | 16.5% | 6.8% | 3.3% | 1.8% |
| May 2026 | 50.8% | 18.6% | 18.6% | 6.6% | 3.7% | 1.7% |
| Jun 2026 | 49.4% | 18.1% | 18.1% | 7.9% | 4.4% | 2% |
| Jul 2026 | 49.4% | 18.1% | 18.1% | 7.9% | 4.4% | 2% |
| Aug 2026 | 49.6% | 18.2% | 18.2% | 7.5% | 4.5% | 2% |
| Sep 2026 | 48.3% | 21.6% | 17.7% | 6.9% | 3.6% | 1.9% |
How has the MacroFactor and MyFitnessPal comparison changed over the last 12 months?
3 findings
- MyFitnessPal was ahead of MacroFactor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MacroFactor’s share of searches among calorie tracking apps worldwide moved from 2.7% to 3.6%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, MyFitnessPal’s share of searches among calorie tracking apps worldwide moved from 55.7% to 48.3%, and its estimated monthly branded searches moved from 550K to 368K.
How did search popularity change for calorie tracking apps worldwide in September 2026?
2 changes
In September 2026, MyFitnessPal lost share of searches among calorie tracking apps worldwide, from 49.6% to 48.3%.
In September 2026, MacroFactor lost share of searches among calorie tracking apps worldwide, from 4.5% to 3.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MacroFactor’s and MyFitnessPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MacroFactor
1 branded search term
- macrofactor
MyFitnessPal
1 branded search term
- myfitnesspal
Other head-to-heads among calorie tracking apps
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