MacroFactor vs Noom:Which is more popular by branded search?
In August 2026, Noom had more branded searches than MacroFactor among nutrition apps worldwide. Noom was estimated to have 135K branded searches compared to MacroFactor’s 33.1K, and held a 19.7% Share of Search versus MacroFactor’s 4.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MacroFactor or Noom?
Compare the apps people track their eating in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Noom, MacroFactor. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | Noom | MacroFactor | Lose It! |
|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 17.8% | 17.8% | 2.9% | 2% |
| Nov 2025 | 59.1% | 17.7% | 17.7% | 3.6% | 1.9% |
| Dec 2025 | 56.2% | 16.8% | 20.6% | 4.1% | 2.3% |
| Jan 2026 | 58.4% | 17.5% | 17.5% | 4.3% | 2.4% |
| Feb 2026 | 54.5% | 20% | 20% | 3.3% | 2.2% |
| Mar 2026 | 59.2% | 17.8% | 17.8% | 2.9% | 2.4% |
| Apr 2026 | 59.1% | 17.7% | 17.7% | 3.6% | 1.9% |
| May 2026 | 54.1% | 19.9% | 19.9% | 4% | 2.2% |
| Jun 2026 | 53.4% | 19.6% | 19.6% | 4.8% | 2.6% |
| Jul 2026 | 53.4% | 19.6% | 19.6% | 4.8% | 2.6% |
| Aug 2026 | 53.7% | 19.7% | 19.7% | 4.8% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the MacroFactor and Noom comparison changed over the last 12 months?
3 findings
- Noom was ahead of MacroFactor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among nutrition apps worldwide moved from 2.9% to 4.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Noom’s estimated Share of Search among nutrition apps worldwide moved from 17.8% to 19.7%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for nutrition apps worldwide in August 2026?
2 changes
Estimated monthly branded searches for MacroFactor worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Estimated monthly branded searches for Noom worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MacroFactor’s and Noom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MacroFactor
1 branded search term
- macrofactor
Noom
1 branded search term
- noom
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.