FatSecret vs MacroFactor:Which is more popular?
In September 2026, FatSecret had more branded searches than MacroFactor among calorie counter brands worldwide. FatSecret had about 90,500 branded searches, while MacroFactor had 27,100. FatSecret made up 3.9% of all calorie counter brand searches we track, and MacroFactor accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about calorie counter brands, MacroFactor appeared in three of the five answers and FatSecret in two. MacroFactor was mentioned before FatSecret in three out of four answers that named either.
Who do people search for more?
FatSecret, about 3 searches for every 1 for MacroFactor
Who does AI mention more?
MacroFactor, mentioned in 3 of 5 answers, FatSecret in 2
Who does AI recommend more?
MacroFactor, named ahead of FatSecret in 3 of 4 answers
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Top calorie counter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MacroFactor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FatSecret was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MacroFactor was listed before FatSecret in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lose It!1st
Cronometer2nd
MyFitnessPal3rd- MacroFactor4th
- FatSecret5th
Noom6th
Weight Watchers–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lose It!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MyFitnessPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FatSecret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Noom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weight Watchers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about calorie counter brands
5 answers
Asked ChatGPT
“Which calorie counter app should I use?”
Asked ChatGPT
“What are the best calorie counter apps?”
Asked ChatGPT
“What's the best calorie counter app for weight loss?”
Searched Google, AI Overview
“calorie counter apps”
Searched Google, AI Overview
“calorie counter for weight loss”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is FatSecret or MacroFactor more popular in search?
This chart shows how often people search Google for FatSecret and MacroFactor by name. Each line represents a brand's share of searches for all seven calorie counter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for FatSecret, MacroFactor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weight Watchers | MyFitnessPal | Cronometer | Noom | FatSecret | Lose It! | MacroFactor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 35.8% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Nov 2025 | 28.5% | 34.9% | 10.5% | 10.5% | 8.5% | 5% | 2.1% |
| Dec 2025 | 36.1% | 29.6% | 8.8% | 10.8% | 7.3% | 5.2% | 2.2% |
| Jan 2026 | 42.4% | 28.5% | 8.5% | 8.5% | 5.7% | 4.3% | 2.1% |
| Feb 2026 | 35.8% | 29.3% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Mar 2026 | 38.2% | 31.2% | 9.4% | 9.4% | 6.2% | 4.1% | 1.5% |
| Apr 2026 | 42.5% | 28.4% | 8.5% | 8.5% | 7% | 3.5% | 1.7% |
| May 2026 | 55.4% | 20.4% | 7.5% | 7.5% | 5% | 2.7% | 1.5% |
| Jun 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Jul 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Aug 2026 | 45.2% | 24.7% | 9.1% | 9.1% | 6.1% | 3.7% | 2.2% |
| Sep 2026 | 64.2% | 15.7% | 7.1% | 5.8% | 3.9% | 2.2% | 1.2% |
How has the FatSecret and MacroFactor comparison changed over the last 12 months?
3 findings
- FatSecret was ahead of MacroFactor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FatSecret’s share of searches among calorie counter brands worldwide moved from 7.2% to 3.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, MacroFactor’s share of searches among calorie counter brands worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for calorie counter brands worldwide in September 2026?
2 changes
In September 2026, FatSecret lost share of searches among calorie counter brands worldwide, from 6.1% to 3.9%.
In September 2026, MacroFactor lost share of searches among calorie counter brands worldwide, from 2.2% to 1.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FatSecret’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FatSecret
1 branded search term
- fatsecret
MacroFactor
1 branded search term
- macrofactor
Other head-to-heads among calorie counter brands
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