How popular isMacroFactor?
In September 2026, people searched for MacroFactor by name about 27,100 times worldwide, about the same as the previous year. These searches made up 1.2% of all global calorie counter brand searches, placing MacroFactor seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about calorie counter brands, MacroFactor appeared in three of the five answers and was the fourth most recommended of the seven.
MacroFactor is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.
Weight WatchersShare of searches 64.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MyFitnessPalShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
CronometerShare of searches 7.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
NoomShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
MacroFactorShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top calorie counter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MacroFactor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. MacroFactor is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lose It!1st- Cronometer2nd
- MyFitnessPal3rd
- MacroFactor4th
FatSecret5th- Noom6th
- Weight Watchers–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lose It!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MyFitnessPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FatSecret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Noom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weight Watchers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about calorie counter brands
5 answers
Asked ChatGPT
“Which calorie counter app should I use?”
Asked ChatGPT
“What are the best calorie counter apps?”
Asked ChatGPT
“What's the best calorie counter app for weight loss?”
Searched Google, AI Overview
“calorie counter apps”
Searched Google, AI Overview
“calorie counter for weight loss”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which calorie counter brands compete with MacroFactor?
Share of searches by month for Weight Watchers, MyFitnessPal, Cronometer, Noom, FatSecret, Lose It!, MacroFactor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weight Watchers | MyFitnessPal | Cronometer | Noom | FatSecret | Lose It! | MacroFactor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 35.8% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Nov 2025 | 28.5% | 34.9% | 10.5% | 10.5% | 8.5% | 5% | 2.1% |
| Dec 2025 | 36.1% | 29.6% | 8.8% | 10.8% | 7.3% | 5.2% | 2.2% |
| Jan 2026 | 42.4% | 28.5% | 8.5% | 8.5% | 5.7% | 4.3% | 2.1% |
| Feb 2026 | 35.8% | 29.3% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Mar 2026 | 38.2% | 31.2% | 9.4% | 9.4% | 6.2% | 4.1% | 1.5% |
| Apr 2026 | 42.5% | 28.4% | 8.5% | 8.5% | 7% | 3.5% | 1.7% |
| May 2026 | 55.4% | 20.4% | 7.5% | 7.5% | 5% | 2.7% | 1.5% |
| Jun 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Jul 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Aug 2026 | 45.2% | 24.7% | 9.1% | 9.1% | 6.1% | 3.7% | 2.2% |
| Sep 2026 | 64.2% | 15.7% | 7.1% | 5.8% | 3.9% | 2.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.2% | 1.5M | +122.9% | +19 points | |
| 2, held 2nd | 15.7% | 368K | 0% | -9 points | |
| 3, held 3rd | 7.1% | 165K | +22.2% | -2 points | |
| 4, held 4th | 5.8% | 135K | 0% | -3.3 points | |
| 5, held 5th | 3.9% | 90.5K | 0% | -2.2 points | |
| 6, held 6th | 2.2% | 52.6K | -4.9% | -1.5 points | |
| 7, held 7th | 1.2% | 27.1K | -18.1% | -1.1 points |
64.2%
Held 1st. 1.5M estimated branded searches, +122.9% vs prior month. Share +19 points.
15.7%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -9 points.
7.1%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share -2 points.
4.
Noom5.8%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -3.3 points.
3.9%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -2.2 points.
6.
Lose It!2.2%
Held 6th. 52.6K estimated branded searches, -4.9% vs prior month. Share -1.5 points.
1.2%
Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.1 points.
Compare popularity between MacroFactor and its closest rivals
Every comparison with MacroFactor
8 comparisons
How has branded search demand for MacroFactor changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for MacroFactor worldwide held steady at 27.1K.
- Across the 12 months ending September 2026, MacroFactor’s share of searches among calorie counter brands worldwide decreased from 1.8% to 1.2%.
- Across the 12 months ending September 2026, MacroFactor’s share of searches among calorie counter brands worldwide peaked at 2.2% in August 2026 and was lowest at 1.2% in September 2026.
How did search popularity change for calorie counter brands worldwide in September 2026?
6 changes
In September 2026, Weight Watchers gained share of searches among calorie counter brands worldwide, from 45.2% to 64.2%.
In September 2026, MyFitnessPal lost share of searches among calorie counter brands worldwide, from 24.7% to 15.7%.
In September 2026, Noom lost share of searches among calorie counter brands worldwide, from 9.1% to 5.8%.
In September 2026, FatSecret lost share of searches among calorie counter brands worldwide, from 6.1% to 3.9%.
In September 2026, Cronometer lost share of searches among calorie counter brands worldwide, from 9.1% to 7.1%.
In September 2026, Lose It! lost share of searches among calorie counter brands worldwide, from 3.7% to 2.2%.
How are MacroFactor’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using MacroFactor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- macrofactor
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Where does MacroFactor compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Calorie counter brands | 7th of 7 | 1.2% | Shown above |
| Calorie tracking apps | 5th of 6 | 3.6% | Show ranking |
| Nutrition apps | 5th of 5 | 3.6% | Show ranking |
| Macro tracker software | 4th of 5 | 4.2% | Show ranking |
Is MacroFactor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.