How popular isMyFitnessPal?
In September 2026, people searched for MyFitnessPal by name about 368,000 times worldwide, a 33.1% decrease from the previous year. These searches made up 15.7% of all global calorie counter brand searches, placing MyFitnessPal second out of seven brands. When we asked both ChatGPT and Google AI Overviews about calorie counter brands, MyFitnessPal appeared in four of the five answers and was the third most recommended of the seven.
MyFitnessPal is the second most searched of 7 competitors and the third most recommended in AI answers.
Weight WatchersShare of searches 64.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MyFitnessPalShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
CronometerShare of searches 7.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
NoomShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
FatSecretShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top calorie counter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MyFitnessPal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MyFitnessPal is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lose It!1st- Cronometer2nd
- MyFitnessPal3rd
MacroFactor4th- FatSecret5th
- Noom6th
- Weight Watchers–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lose It!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MyFitnessPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FatSecret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Noom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weight Watchers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about calorie counter brands
5 answers
Asked ChatGPT
“Which calorie counter app should I use?”
Asked ChatGPT
“What are the best calorie counter apps?”
Asked ChatGPT
“What's the best calorie counter app for weight loss?”
Searched Google, AI Overview
“calorie counter apps”
Searched Google, AI Overview
“calorie counter for weight loss”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which calorie counter brands compete with MyFitnessPal?
Share of searches by month for Weight Watchers, MyFitnessPal, Cronometer, Noom, FatSecret, Lose It!. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weight Watchers | MyFitnessPal | Cronometer | Noom | FatSecret | Lose It! | MacroFactor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 35.8% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Nov 2025 | 28.5% | 34.9% | 10.5% | 10.5% | 8.5% | 5% | 2.1% |
| Dec 2025 | 36.1% | 29.6% | 8.8% | 10.8% | 7.3% | 5.2% | 2.2% |
| Jan 2026 | 42.4% | 28.5% | 8.5% | 8.5% | 5.7% | 4.3% | 2.1% |
| Feb 2026 | 35.8% | 29.3% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Mar 2026 | 38.2% | 31.2% | 9.4% | 9.4% | 6.2% | 4.1% | 1.5% |
| Apr 2026 | 42.5% | 28.4% | 8.5% | 8.5% | 7% | 3.5% | 1.7% |
| May 2026 | 55.4% | 20.4% | 7.5% | 7.5% | 5% | 2.7% | 1.5% |
| Jun 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Jul 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Aug 2026 | 45.2% | 24.7% | 9.1% | 9.1% | 6.1% | 3.7% | 2.2% |
| Sep 2026 | 64.2% | 15.7% | 7.1% | 5.8% | 3.9% | 2.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.2% | 1.5M | +122.9% | +19 points | |
| 2, held 2nd | 15.7% | 368K | 0% | -9 points | |
| 3, held 3rd | 7.1% | 165K | +22.2% | -2 points | |
| 4, held 4th | 5.8% | 135K | 0% | -3.3 points | |
| 5, held 5th | 3.9% | 90.5K | 0% | -2.2 points | |
| 6, held 6th | 2.2% | 52.6K | -4.9% | -1.5 points | |
| 7, held 7th | 1.2% | 27.1K | -18.1% | -1.1 points |
64.2%
Held 1st. 1.5M estimated branded searches, +122.9% vs prior month. Share +19 points.
15.7%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -9 points.
7.1%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share -2 points.
4.
Noom5.8%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -3.3 points.
3.9%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -2.2 points.
6.
Lose It!2.2%
Held 6th. 52.6K estimated branded searches, -4.9% vs prior month. Share -1.5 points.
1.2%
Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.1 points.
Compare popularity between MyFitnessPal and its closest rivals
Every comparison with MyFitnessPal
14 comparisons
- MyFitnessPal vs Peloton
- MyFitnessPal vs Strava
- MyFitnessPal vs Weight Watchers
- Cronometer vs MyFitnessPal
- MyFitnessPal vs Noom
- Les Mills vs MyFitnessPal
- FatSecret vs MyFitnessPal
- Lose It! vs MyFitnessPal
- MacroFactor vs MyFitnessPal
- MyFitnessPal vs MyNetDiary
- Fitbod vs MyFitnessPal
- FitOn vs MyFitnessPal
- MyFitnessPal vs Nike Training Club
- Fitia vs MyFitnessPal
How has branded search demand for MyFitnessPal changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for MyFitnessPal worldwide fell from 550K to 368K.
- Across the 12 months ending September 2026, MyFitnessPal’s share of searches among calorie counter brands worldwide decreased from 35.8% to 15.7%.
- Across the 12 months ending September 2026, MyFitnessPal fell from 1st to 2nd among calorie counter brands worldwide.
How did search popularity change for calorie counter brands worldwide in September 2026?
6 changes
In September 2026, Weight Watchers gained share of searches among calorie counter brands worldwide, from 45.2% to 64.2%.
In September 2026, MyFitnessPal lost share of searches among calorie counter brands worldwide, from 24.7% to 15.7%.
In September 2026, Noom lost share of searches among calorie counter brands worldwide, from 9.1% to 5.8%.
In September 2026, FatSecret lost share of searches among calorie counter brands worldwide, from 6.1% to 3.9%.
In September 2026, Cronometer lost share of searches among calorie counter brands worldwide, from 9.1% to 7.1%.
In September 2026, Lose It! lost share of searches among calorie counter brands worldwide, from 3.7% to 2.2%.
How are MyFitnessPal’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using MyFitnessPal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- myfitnesspal
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Where does MyFitnessPal compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fitness apps | 3rd of 7 | 11% | Show ranking |
| Calorie counter brands | 2nd of 7 | 15.7% | Shown above |
| Calorie tracking apps | 1st of 6 | 48.3% | Show ranking |
| Nutrition apps | 1st of 5 | 49.2% | Show ranking |
| Macro tracker software | 1st of 5 | 57.5% | Show ranking |
Is MyFitnessPal your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.