Calorie counter brands:Which are searched most?
In September 2026, Weight Watchers was the most searched among calorie counter brands worldwide, with an estimated 1.5M branded searches and 88.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Weight Watchers88.9%
Noom8%
Lose It!3.1%
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Share of SearchLeaderboard
Compare the calorie counter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Weight Watchers, Noom, Lose It!. The figures are in the table below the chart.
View monthly share of search table
| Month | Weight Watchers | Noom | Lose It! |
|---|---|---|---|
| Oct 2025 | 65.9% | 24.2% | 9.9% |
| Nov 2025 | 64.9% | 23.8% | 11.3% |
| Dec 2025 | 69.3% | 20.8% | 9.9% |
| Jan 2026 | 76.8% | 15.4% | 7.8% |
| Feb 2026 | 70.3% | 21.1% | 8.6% |
| Mar 2026 | 74% | 18.1% | 7.9% |
| Apr 2026 | 78% | 15.6% | 6.4% |
| May 2026 | 84.5% | 11.4% | 4.1% |
| Jun 2026 | 77.7% | 15.6% | 6.8% |
| Jul 2026 | 77.7% | 15.6% | 6.8% |
| Aug 2026 | 78% | 15.6% | 6.4% |
| Sep 2026 | 88.9% | 8% | 3.1% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.9% | 1.5M | +122.9% | +10.9 points | |
| 2, held 2nd | 8% | 135K | 0% | -7.6 points | |
| 3, held 3rd | 3.1% | 52.6K | -4.9% | -3.3 points |
Compare search popularity between leading brands
Which brand is most popular in search among calorie counter brands worldwide?
3 brands
In September 2026, Weight Watchers was the most searched among calorie counter brands worldwide, with an estimated 1.5M branded searches and 88.9% estimated Share of Search within this set. Noom is in 2nd place, 80.9 percentage points behind at 8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Weight Watchers | 65.9% → 88.9% | 88.9%Sep 2026 | 64.9%Nov 2025 | 1st |
| Noom | 24.2% → 8% | 24.2%Oct 2025 | 8%Sep 2026 | 2nd |
| Lose It! | 9.9% → 3.1% | 11.3%Nov 2025 | 3.1%Sep 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Weight Watchers’ estimated Share of Search among calorie counter brands worldwide increased from 65.9% to 88.9%.
- Across the 12 months ending September 2026, Noom’s estimated Share of Search among calorie counter brands worldwide decreased from 24.2% to 8%.
- Across the 12 months ending September 2026, Lose It!’s estimated Share of Search among calorie counter brands worldwide decreased from 9.9% to 3.1%.
- Across the 12 months ending September 2026, Weight Watchers’ estimated Share of Search among calorie counter brands worldwide peaked at 88.9% in September 2026 and was lowest at 64.9% in November 2025.
- Across the 12 months ending September 2026, Lose It!’s estimated Share of Search among calorie counter brands worldwide peaked at 11.3% in November 2025 and was lowest at 3.1% in September 2026.
How did search popularity change for calorie counter brands worldwide in September 2026?
3 changes
In September 2026, Weight Watchers gained estimated Share of Search among calorie counter brands worldwide, from 78% to 88.9%.
In September 2026, Noom lost estimated Share of Search among calorie counter brands worldwide, from 15.6% to 8%.
In September 2026, Lose It! lost estimated Share of Search among calorie counter brands worldwide, from 6.4% to 3.1%.
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