Lose It! vs Noom:Which is more popular by branded search?
In August 2026, Noom had more branded searches than Lose It! among nutrition apps worldwide. Noom was estimated to have 135K branded searches compared to Lose It!’s 14.8K, and held a 19.7% Share of Search versus Lose It!’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lose It! or Noom?
Compare the apps people track their eating in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Noom, Lose It!. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | Noom | MacroFactor | Lose It! |
|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 17.8% | 17.8% | 2.9% | 2% |
| Nov 2025 | 59.1% | 17.7% | 17.7% | 3.6% | 1.9% |
| Dec 2025 | 56.2% | 16.8% | 20.6% | 4.1% | 2.3% |
| Jan 2026 | 58.4% | 17.5% | 17.5% | 4.3% | 2.4% |
| Feb 2026 | 54.5% | 20% | 20% | 3.3% | 2.2% |
| Mar 2026 | 59.2% | 17.8% | 17.8% | 2.9% | 2.4% |
| Apr 2026 | 59.1% | 17.7% | 17.7% | 3.6% | 1.9% |
| May 2026 | 54.1% | 19.9% | 19.9% | 4% | 2.2% |
| Jun 2026 | 53.4% | 19.6% | 19.6% | 4.8% | 2.6% |
| Jul 2026 | 53.4% | 19.6% | 19.6% | 4.8% | 2.6% |
| Aug 2026 | 53.7% | 19.7% | 19.7% | 4.8% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Lose It! and Noom comparison changed over the last 12 months?
3 findings
- Noom was ahead of Lose It! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among nutrition apps worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Noom’s estimated Share of Search among nutrition apps worldwide moved from 17.8% to 19.7%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for nutrition apps worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Lose It!’s and Noom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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