Brandwave

Nutrition apps:Which brands are most popular in search?

In August 2026, MyFitnessPal was the most searched among nutrition apps worldwide, with an estimated 368K branded searches and 53.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. MyFitnessPal53.7%
  2. Cronometer19.7%
  3. Noom19.7%
  4. MacroFactor4.8%
  5. Lose It!2.2%

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Share of SearchLeaderboard

Compare the apps people track their eating in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nutrition apps worldwide, by month

Share of Search by month for MyFitnessPal, Cronometer, Noom, MacroFactor, Lose It!. The figures are in the table below the chart.

View monthly share of search table
MonthMyFitnessPalCronometerNoomMacroFactorLose It!
Oct 202559.4%17.8%17.8%2.9%2%
Nov 202559.1%17.7%17.7%3.6%1.9%
Dec 202556.2%16.8%20.6%4.1%2.3%
Jan 202658.4%17.5%17.5%4.3%2.4%
Feb 202654.5%20%20%3.3%2.2%
Mar 202659.2%17.8%17.8%2.9%2.4%
Apr 202659.1%17.7%17.7%3.6%1.9%
May 202654.1%19.9%19.9%4%2.2%
Jun 202653.4%19.6%19.6%4.8%2.6%
Jul 202653.4%19.6%19.6%4.8%2.6%
Aug 202653.7%19.7%19.7%4.8%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.MyFitnessPal

    53.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Cronometer

    19.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Noom

    19.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.MacroFactor

    4.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Lose It!

    2.2%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among nutrition apps worldwide?

In August 2026, MyFitnessPal was the most searched among nutrition apps worldwide, with an estimated 368K branded searches and 53.7% estimated Share of Search within this set. Cronometer is in 2nd place, 34 percentage points behind at 19.7% Share of Search.

Global nutrition apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
MyFitnessPal59.4% → 53.7%59.4%Oct 202553.4%Jun 20261st
Cronometer17.8% → 19.7%20%Feb 202616.8%Dec 20252nd
Noom17.8% → 19.7%20.6%Dec 202517.5%Jan 20263rd
MacroFactor2.9% → 4.8%4.8%Aug 20262.9%Mar 20264th
Lose It!2% → 2.2%2.6%Jun 20261.9%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among nutrition apps worldwide decreased from 59.4% to 53.7%.
  • Across the 11 months ending August 2026, Cronometer’s estimated Share of Search among nutrition apps worldwide increased from 17.8% to 19.7%.
  • Across the 11 months ending August 2026, Noom’s estimated Share of Search among nutrition apps worldwide increased from 17.8% to 19.7%.
  • Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among nutrition apps worldwide increased from 2.9% to 4.8%.
  • Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among nutrition apps worldwide peaked at 59.4% in October 2025 and was lowest at 53.4% in June 2026.
  • Across the 11 months ending August 2026, Cronometer’s estimated Share of Search among nutrition apps worldwide peaked at 20% in February 2026 and was lowest at 16.8% in December 2025.
  • Across the 11 months ending August 2026, Noom’s estimated Share of Search among nutrition apps worldwide peaked at 20.6% in December 2025 and was lowest at 17.5% in January 2026.
  • Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among nutrition apps worldwide peaked at 4.8% in August 2026 and was lowest at 2.9% in March 2026.
  • Across the 11 months ending August 2026, Lose It! held steady: its estimated Share of Search among nutrition apps worldwide moved less than 0.5 percentage points.

How did search popularity change for nutrition apps worldwide in August 2026?

  1. Estimated monthly branded searches for MacroFactor worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  2. Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.

  3. Estimated monthly branded searches for Lose It! worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  4. Estimated monthly branded searches for Cronometer worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for Noom worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

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