Brandwave

How popular isNoom in search?

In August 2026, there were an estimated 135K branded searches for Noom worldwide which is down 18.2% over the last 11 months. Noom holds 19.7% estimated Share of Search among nutrition apps worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. MyFitnessPal53.7%
  2. Cronometer19.7%
  3. Noom19.7%
  4. MacroFactor4.8%
  5. Lose It!2.2%
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Which nutrition apps compete with Noom?

Noom against nutrition apps worldwide, by month

Share of Search by month for MyFitnessPal, Cronometer, Noom, MacroFactor, Lose It!. The figures are in the table below the chart.

View monthly share of search table
MonthMyFitnessPalCronometerNoomMacroFactorLose It!
Oct 202559.4%17.8%17.8%2.9%2%
Nov 202559.1%17.7%17.7%3.6%1.9%
Dec 202556.2%16.8%20.6%4.1%2.3%
Jan 202658.4%17.5%17.5%4.3%2.4%
Feb 202654.5%20%20%3.3%2.2%
Mar 202659.2%17.8%17.8%2.9%2.4%
Apr 202659.1%17.7%17.7%3.6%1.9%
May 202654.1%19.9%19.9%4%2.2%
Jun 202653.4%19.6%19.6%4.8%2.6%
Jul 202653.4%19.6%19.6%4.8%2.6%
Aug 202653.7%19.7%19.7%4.8%2.2%
Sep 2026—————

  1. 1.MyFitnessPal

    53.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Cronometer

    19.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Noom

    19.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.MacroFactor

    4.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Lose It!

    2.2%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between Noom and its closest rivals

How has branded search demand for Noom changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Noom worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, Noom’s estimated Share of Search among nutrition apps worldwide increased from 17.8% to 19.7%.
  • Across the 11 months ending August 2026, Noom’s estimated Share of Search among nutrition apps worldwide peaked at 20.6% in December 2025 and was lowest at 17.5% in January 2026.

How did search popularity change for nutrition apps worldwide in August 2026?

  1. Estimated monthly branded searches for MacroFactor worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  2. Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.

  3. Estimated monthly branded searches for Lose It! worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  4. Estimated monthly branded searches for Cronometer worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for Noom worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

Where does Noom compete?

Noom is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nutrition apps3rd of 519.7%Shown above
Calorie tracking apps3rd of 420.7%Show ranking

How is Noom measured?

Brandwave collects information about searches that people make online using Noom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • noom

Do you work for Noom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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