FatSecret vs Noom:Which is more popular?
In September 2026, Noom had more branded searches than FatSecret among calorie counter brands worldwide. Noom had about 135,000 branded searches, while FatSecret had 90,500. Noom made up 5.8% of all calorie counter brand searches we track, and FatSecret accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about calorie counter brands, FatSecret appeared in two of the five answers and Noom in one. FatSecret was mentioned before Noom in two out of three answers that named either.
Who do people search for more?
Noom, about 49% more searches than FatSecret
Who does AI mention more?
FatSecret, mentioned in 2 of 5 answers, Noom in 1
Who does AI recommend more?
FatSecret, named ahead of Noom in 2 of 3 answers
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Top calorie counter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FatSecret was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Noom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. FatSecret was listed before Noom in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lose It!1st
Cronometer2nd
MyFitnessPal3rd
MacroFactor4th- FatSecret5th
- Noom6th
Weight Watchers–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lose It!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MyFitnessPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FatSecret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Noom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weight Watchers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about calorie counter brands
5 answers
Asked ChatGPT
“Which calorie counter app should I use?”
Asked ChatGPT
“What are the best calorie counter apps?”
Asked ChatGPT
“What's the best calorie counter app for weight loss?”
Searched Google, AI Overview
“calorie counter apps”
Searched Google, AI Overview
“calorie counter for weight loss”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is FatSecret or Noom more popular in search?
This chart shows how often people search Google for FatSecret and Noom by name. Each line represents a brand's share of searches for all seven calorie counter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Noom, FatSecret. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weight Watchers | MyFitnessPal | Cronometer | Noom | FatSecret | Lose It! | MacroFactor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 35.8% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Nov 2025 | 28.5% | 34.9% | 10.5% | 10.5% | 8.5% | 5% | 2.1% |
| Dec 2025 | 36.1% | 29.6% | 8.8% | 10.8% | 7.3% | 5.2% | 2.2% |
| Jan 2026 | 42.4% | 28.5% | 8.5% | 8.5% | 5.7% | 4.3% | 2.1% |
| Feb 2026 | 35.8% | 29.3% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Mar 2026 | 38.2% | 31.2% | 9.4% | 9.4% | 6.2% | 4.1% | 1.5% |
| Apr 2026 | 42.5% | 28.4% | 8.5% | 8.5% | 7% | 3.5% | 1.7% |
| May 2026 | 55.4% | 20.4% | 7.5% | 7.5% | 5% | 2.7% | 1.5% |
| Jun 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Jul 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Aug 2026 | 45.2% | 24.7% | 9.1% | 9.1% | 6.1% | 3.7% | 2.2% |
| Sep 2026 | 64.2% | 15.7% | 7.1% | 5.8% | 3.9% | 2.2% | 1.2% |
How has the FatSecret and Noom comparison changed over the last 12 months?
3 findings
- Noom was ahead of FatSecret in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FatSecret’s share of searches among calorie counter brands worldwide moved from 7.2% to 3.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Noom’s share of searches among calorie counter brands worldwide moved from 10.8% to 5.8%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for calorie counter brands worldwide in September 2026?
2 changes
In September 2026, Noom lost share of searches among calorie counter brands worldwide, from 9.1% to 5.8%.
In September 2026, FatSecret lost share of searches among calorie counter brands worldwide, from 6.1% to 3.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FatSecret’s and Noom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among calorie counter brands
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