MyFitnessPal vs Noom:Which is more popular?
In September 2026, MyFitnessPal had more branded searches than Noom among calorie counter brands worldwide. MyFitnessPal had about 368,000 branded searches, while Noom had 135,000. MyFitnessPal made up 15.7% of all calorie counter brand searches we track, and Noom accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about calorie counter brands, MyFitnessPal appeared in four of the five answers and Noom in one. MyFitnessPal was mentioned before Noom in every answer that named either.
Who do people search for more?
MyFitnessPal, about 3 searches for every 1 for Noom
Who does AI mention more?
MyFitnessPal, mentioned in 4 of 5 answers, Noom in 1
Who does AI recommend more?
MyFitnessPal, named ahead of Noom in 4 of 4 answers
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Top calorie counter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MyFitnessPal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Noom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MyFitnessPal was listed before Noom in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lose It!1st
Cronometer2nd- MyFitnessPal3rd
MacroFactor4th
FatSecret5th
Noom6th
Weight Watchers–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lose It!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MyFitnessPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FatSecret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Noom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weight Watchers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about calorie counter brands
5 answers
Asked ChatGPT
“Which calorie counter app should I use?”
Asked ChatGPT
“What are the best calorie counter apps?”
Asked ChatGPT
“What's the best calorie counter app for weight loss?”
Searched Google, AI Overview
“calorie counter apps”
Searched Google, AI Overview
“calorie counter for weight loss”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is MyFitnessPal or Noom more popular in search?
This chart shows how often people search Google for MyFitnessPal and Noom by name. Each line represents a brand's share of searches for all seven calorie counter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for MyFitnessPal, Noom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weight Watchers | MyFitnessPal | Cronometer | Noom | FatSecret | Lose It! | MacroFactor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 35.8% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Nov 2025 | 28.5% | 34.9% | 10.5% | 10.5% | 8.5% | 5% | 2.1% |
| Dec 2025 | 36.1% | 29.6% | 8.8% | 10.8% | 7.3% | 5.2% | 2.2% |
| Jan 2026 | 42.4% | 28.5% | 8.5% | 8.5% | 5.7% | 4.3% | 2.1% |
| Feb 2026 | 35.8% | 29.3% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Mar 2026 | 38.2% | 31.2% | 9.4% | 9.4% | 6.2% | 4.1% | 1.5% |
| Apr 2026 | 42.5% | 28.4% | 8.5% | 8.5% | 7% | 3.5% | 1.7% |
| May 2026 | 55.4% | 20.4% | 7.5% | 7.5% | 5% | 2.7% | 1.5% |
| Jun 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Jul 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Aug 2026 | 45.2% | 24.7% | 9.1% | 9.1% | 6.1% | 3.7% | 2.2% |
| Sep 2026 | 64.2% | 15.7% | 7.1% | 5.8% | 3.9% | 2.2% | 1.2% |
How has the MyFitnessPal and Noom comparison changed over the last 12 months?
3 findings
- MyFitnessPal was ahead of Noom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MyFitnessPal’s share of searches among calorie counter brands worldwide moved from 35.8% to 15.7%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 12 months ending September 2026, Noom’s share of searches among calorie counter brands worldwide moved from 10.8% to 5.8%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for calorie counter brands worldwide in September 2026?
2 changes
In September 2026, MyFitnessPal lost share of searches among calorie counter brands worldwide, from 24.7% to 15.7%.
In September 2026, Noom lost share of searches among calorie counter brands worldwide, from 9.1% to 5.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MyFitnessPal’s and Noom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MyFitnessPal
1 branded search term
- myfitnesspal
Noom
1 branded search term
- noom
Other head-to-heads among calorie counter brands
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