MacroFactor vs MyFitnessPal:Which is searched more?
In September 2026, MyFitnessPal had more branded searches than MacroFactor among macro tracker software worldwide. MyFitnessPal was estimated to have 368K branded searches compared to MacroFactor’s 27.1K, and held a 60.1% Share of Search versus MacroFactor’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MacroFactor or MyFitnessPal?
Compare the macro tracker teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MyFitnessPal, MacroFactor. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | Lose It! | MacroFactor |
|---|---|---|---|---|
| Oct 2025 | 67.9% | 20.4% | 8.3% | 3.3% |
| Nov 2025 | 66.5% | 20% | 9.5% | 4% |
| Dec 2025 | 64.6% | 19.3% | 11.3% | 4.8% |
| Jan 2026 | 65.7% | 19.6% | 9.9% | 4.8% |
| Feb 2026 | 63.4% | 23.2% | 9.5% | 3.8% |
| Mar 2026 | 67.6% | 20.3% | 8.8% | 3.3% |
| Apr 2026 | 67.4% | 20.2% | 8.3% | 4.1% |
| May 2026 | 63.7% | 23.3% | 8.3% | 4.7% |
| Jun 2026 | 61.9% | 22.7% | 9.9% | 5.6% |
| Jul 2026 | 61.9% | 22.7% | 9.9% | 5.6% |
| Aug 2026 | 62.2% | 22.8% | 9.4% | 5.6% |
| Sep 2026 | 60.1% | 26.9% | 8.6% | 4.4% |
How has the MacroFactor and MyFitnessPal comparison changed over the last 12 months?
3 findings
- MyFitnessPal was ahead of MacroFactor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MacroFactor’s estimated Share of Search among macro tracker software worldwide moved from 3.3% to 4.4%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, MyFitnessPal’s estimated Share of Search among macro tracker software worldwide moved from 67.9% to 60.1%, and its estimated monthly branded searches moved from 550K to 368K.
How did search popularity change for macro tracker software worldwide in September 2026?
2 changes
In September 2026, MyFitnessPal lost estimated Share of Search among macro tracker software worldwide, from 62.2% to 60.1%.
In September 2026, MacroFactor lost estimated Share of Search among macro tracker software worldwide, from 5.6% to 4.4%.
Other head-to-heads among macro tracker software
How each brand is measured
Brandwave collects information about searches that people make online using MacroFactor’s and MyFitnessPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MacroFactor
1 branded search term
- macrofactor
MyFitnessPal
1 branded search term
- myfitnesspal
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.