Lose It! vs MacroFactor:Which is searched more?
In September 2026, Lose It! had more branded searches than MacroFactor among macro tracker software worldwide. Lose It! was estimated to have 52.6K branded searches compared to MacroFactor’s 27.1K, and held an 8.6% Share of Search versus MacroFactor’s 4.4%. These are worldwide searches for English-language branded terms.
Follow Lose It! vs MacroFactor and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Lose It! or MacroFactor?
Compare the macro tracker teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lose It!, MacroFactor. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | Lose It! | MacroFactor |
|---|---|---|---|---|
| Oct 2025 | 67.9% | 20.4% | 8.3% | 3.3% |
| Nov 2025 | 66.5% | 20% | 9.5% | 4% |
| Dec 2025 | 64.6% | 19.3% | 11.3% | 4.8% |
| Jan 2026 | 65.7% | 19.6% | 9.9% | 4.8% |
| Feb 2026 | 63.4% | 23.2% | 9.5% | 3.8% |
| Mar 2026 | 67.6% | 20.3% | 8.8% | 3.3% |
| Apr 2026 | 67.4% | 20.2% | 8.3% | 4.1% |
| May 2026 | 63.7% | 23.3% | 8.3% | 4.7% |
| Jun 2026 | 61.9% | 22.7% | 9.9% | 5.6% |
| Jul 2026 | 61.9% | 22.7% | 9.9% | 5.6% |
| Aug 2026 | 62.2% | 22.8% | 9.4% | 5.6% |
| Sep 2026 | 60.1% | 26.9% | 8.6% | 4.4% |
How has the Lose It! and MacroFactor comparison changed over the last 12 months?
3 findings
- Lose It! was ahead of MacroFactor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lose It!’s estimated Share of Search among macro tracker software worldwide moved from 8.3% to 8.6%, and its estimated monthly branded searches moved from 67.6K to 52.6K.
- Across the 12 months ending September 2026, MacroFactor’s estimated Share of Search among macro tracker software worldwide moved from 3.3% to 4.4%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for macro tracker software worldwide in September 2026?
2 changes
In September 2026, MacroFactor lost estimated Share of Search among macro tracker software worldwide, from 5.6% to 4.4%.
In September 2026, Lose It! lost estimated Share of Search among macro tracker software worldwide, from 9.4% to 8.6%.
Other head-to-heads among macro tracker software
How each brand is measured
Brandwave collects information about searches that people make online using Lose It!’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lose It!
2 branded search terms
- lose it
- lose it app
MacroFactor
1 branded search term
- macrofactor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.