FatSecret vs Lose It!:Which is more popular?
In September 2026, FatSecret had more branded searches than Lose It! among calorie counter brands worldwide. FatSecret had about 90,500 branded searches, while Lose It! had 52,600. FatSecret made up 3.9% of all calorie counter brand searches we track, and Lose It! accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about calorie counter brands, Lose It! appeared in all five answers and FatSecret in two. Lose It! was mentioned before FatSecret in every answer.
Who do people search for more?
FatSecret, about 72% more searches than Lose It!
Who does AI mention more?
Lose It!, mentioned in every answer we collected
Who does AI recommend more?
Lose It!, named ahead of FatSecret in every answer
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Top calorie counter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lose It! appeared in all five answers. FatSecret was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lose It! was listed before FatSecret in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lose It!1st
Cronometer2nd
MyFitnessPal3rd
MacroFactor4th- FatSecret5th
Noom6th
Weight Watchers–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lose It!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MyFitnessPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FatSecret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Noom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weight Watchers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about calorie counter brands
5 answers
Asked ChatGPT
“Which calorie counter app should I use?”
Asked ChatGPT
“What are the best calorie counter apps?”
Asked ChatGPT
“What's the best calorie counter app for weight loss?”
Searched Google, AI Overview
“calorie counter apps”
Searched Google, AI Overview
“calorie counter for weight loss”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is FatSecret or Lose It! more popular in search?
This chart shows how often people search Google for FatSecret and Lose It! by name. Each line represents a brand's share of searches for all seven calorie counter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for FatSecret, Lose It!. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weight Watchers | MyFitnessPal | Cronometer | Noom | FatSecret | Lose It! | MacroFactor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 35.8% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Nov 2025 | 28.5% | 34.9% | 10.5% | 10.5% | 8.5% | 5% | 2.1% |
| Dec 2025 | 36.1% | 29.6% | 8.8% | 10.8% | 7.3% | 5.2% | 2.2% |
| Jan 2026 | 42.4% | 28.5% | 8.5% | 8.5% | 5.7% | 4.3% | 2.1% |
| Feb 2026 | 35.8% | 29.3% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Mar 2026 | 38.2% | 31.2% | 9.4% | 9.4% | 6.2% | 4.1% | 1.5% |
| Apr 2026 | 42.5% | 28.4% | 8.5% | 8.5% | 7% | 3.5% | 1.7% |
| May 2026 | 55.4% | 20.4% | 7.5% | 7.5% | 5% | 2.7% | 1.5% |
| Jun 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Jul 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Aug 2026 | 45.2% | 24.7% | 9.1% | 9.1% | 6.1% | 3.7% | 2.2% |
| Sep 2026 | 64.2% | 15.7% | 7.1% | 5.8% | 3.9% | 2.2% | 1.2% |
How has the FatSecret and Lose It! comparison changed over the last 12 months?
3 findings
- FatSecret was ahead of Lose It! in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FatSecret’s share of searches among calorie counter brands worldwide moved from 7.2% to 3.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Lose It!’s share of searches among calorie counter brands worldwide moved from 4.4% to 2.2%, and its estimated monthly branded searches moved from 67.6K to 52.6K.
How did search popularity change for calorie counter brands worldwide in September 2026?
2 changes
In September 2026, FatSecret lost share of searches among calorie counter brands worldwide, from 6.1% to 3.9%.
In September 2026, Lose It! lost share of searches among calorie counter brands worldwide, from 3.7% to 2.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using FatSecret’s and Lose It!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among calorie counter brands
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