Brandwave

Lose It! vs MacroFactor:Which is more popular?

In September 2026, Lose It! had more branded searches than MacroFactor among calorie tracking apps worldwide. Lose It! had about 52,600 branded searches, while MacroFactor had 27,100. Lose It! made up 6.9% of all calorie tracking app searches we track, and MacroFactor accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about calorie tracking apps, Lose It! appeared in all five answers and MacroFactor in three. Lose It! was mentioned before MacroFactor in every answer.

Among calorie tracking apps worldwide in September 2026

Who do people search for more?

Lose It!, about 94% more searches than MacroFactor

Lose It! 52.6K searchesMacroFactor 27.1K searches

Who does AI mention more?

Lose It!, mentioned in every answer we collected

Lose It! in 5 of 5MacroFactor in 3 of 5

Who does AI recommend more?

Lose It!, named ahead of MacroFactor in every answer

Lose It! first in 5MacroFactor never first

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Top calorie tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lose It! appeared in all five answers. MacroFactor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lose It! was listed before MacroFactor in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cronometer1st
  2. Lose It!2nd
  3. MyFitnessPal3rd
  4. MacroFactor4th
  5. Noom5th
  6. Fitia6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lose It!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fitia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about calorie tracking apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Lose It! or MacroFactor more popular in search?

This chart shows how often people search Google for Lose It! and MacroFactor by name. Each line represents a brand's share of searches for all six calorie tracking apps we track, month by month, from English-language searches worldwide.

Lose It! and MacroFactor among calorie tracking apps worldwide, by month

Share of searches by month for Lose It!, MacroFactor. The figures are in the table below the chart.

View monthly share of searches table
MonthMyFitnessPalCronometerNoomLose It!MacroFactorFitia
Oct 202555.7%16.7%16.7%6.9%2.7%1.2%
Nov 202554.6%16.4%16.4%7.8%3.3%1.5%
Dec 202551.5%15.4%18.9%9%3.8%1.4%
Jan 202654.3%16.2%16.2%8.2%4%1.2%
Feb 202650.6%18.5%18.5%7.6%3%1.7%
Mar 202655.4%16.6%16.6%7.2%2.7%1.5%
Apr 202655.1%16.5%16.5%6.8%3.3%1.8%
May 202650.8%18.6%18.6%6.6%3.7%1.7%
Jun 202649.4%18.1%18.1%7.9%4.4%2%
Jul 202649.4%18.1%18.1%7.9%4.4%2%
Aug 202649.6%18.2%18.2%7.5%4.5%2%
Sep 202648.3%21.6%17.7%6.9%3.6%1.9%

How has the Lose It! and MacroFactor comparison changed over the last 12 months?

3 findings
  • Lose It! was ahead of MacroFactor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lose It!’s share of searches among calorie tracking apps worldwide held steady at 6.9%, and its estimated monthly branded searches moved from 67.6K to 52.6K.
  • Across the 12 months ending September 2026, MacroFactor’s share of searches among calorie tracking apps worldwide moved from 2.7% to 3.6%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for calorie tracking apps worldwide in September 2026?

2 changes

  1. In September 2026, MacroFactor lost share of searches among calorie tracking apps worldwide, from 4.5% to 3.6%.

  2. In September 2026, Lose It! lost share of searches among calorie tracking apps worldwide, from 7.5% to 6.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lose It!’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lose It!

2 branded search terms

  • lose it
  • lose it app

MacroFactor

1 branded search term

  • macrofactor

How the Brand Demand Index is measured

Other head-to-heads among calorie tracking apps

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