Brandwave

MacroFactor vs Noom:Which is more popular?

In September 2026, Noom had more branded searches than MacroFactor among calorie tracking apps worldwide. Noom had about 135,000 branded searches, while MacroFactor had 27,100. Noom made up 17.7% of all calorie tracking app searches we track, and MacroFactor accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about calorie tracking apps, MacroFactor appeared in three of the five answers and Noom in two. MacroFactor was mentioned before Noom in three out of five answers.

Among calorie tracking apps worldwide in September 2026

Who do people search for more?

Noom, about 5 searches for every 1 for MacroFactor

Noom 135K searchesMacroFactor 27.1K searches

Who does AI mention more?

MacroFactor, mentioned in 3 of 5 answers, Noom in 2

MacroFactor in 3 of 5Noom in 2 of 5

Who does AI recommend more?

MacroFactor, named ahead of Noom in 3 of 5 answers

MacroFactor first in 3Noom first in 2

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Top calorie tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MacroFactor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Noom was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. MacroFactor was listed before Noom in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cronometer1st
  2. Lose It!2nd
  3. MyFitnessPal3rd
  4. MacroFactor4th
  5. Noom5th
  6. Fitia6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lose It!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fitia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about calorie tracking apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is MacroFactor or Noom more popular in search?

This chart shows how often people search Google for MacroFactor and Noom by name. Each line represents a brand's share of searches for all six calorie tracking apps we track, month by month, from English-language searches worldwide.

MacroFactor and Noom among calorie tracking apps worldwide, by month

Share of searches by month for Noom, MacroFactor. The figures are in the table below the chart.

View monthly share of searches table
MonthMyFitnessPalCronometerNoomLose It!MacroFactorFitia
Oct 202555.7%16.7%16.7%6.9%2.7%1.2%
Nov 202554.6%16.4%16.4%7.8%3.3%1.5%
Dec 202551.5%15.4%18.9%9%3.8%1.4%
Jan 202654.3%16.2%16.2%8.2%4%1.2%
Feb 202650.6%18.5%18.5%7.6%3%1.7%
Mar 202655.4%16.6%16.6%7.2%2.7%1.5%
Apr 202655.1%16.5%16.5%6.8%3.3%1.8%
May 202650.8%18.6%18.6%6.6%3.7%1.7%
Jun 202649.4%18.1%18.1%7.9%4.4%2%
Jul 202649.4%18.1%18.1%7.9%4.4%2%
Aug 202649.6%18.2%18.2%7.5%4.5%2%
Sep 202648.3%21.6%17.7%6.9%3.6%1.9%

How has the MacroFactor and Noom comparison changed over the last 12 months?

3 findings
  • Noom was ahead of MacroFactor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MacroFactor’s share of searches among calorie tracking apps worldwide moved from 2.7% to 3.6%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Noom’s share of searches among calorie tracking apps worldwide moved from 16.7% to 17.7%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for calorie tracking apps worldwide in September 2026?

2 changes

  1. In September 2026, MacroFactor lost share of searches among calorie tracking apps worldwide, from 4.5% to 3.6%.

  2. In September 2026, Noom lost share of searches among calorie tracking apps worldwide, from 18.2% to 17.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MacroFactor’s and Noom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MacroFactor

1 branded search term

  • macrofactor

Noom

1 branded search term

  • noom

How the Brand Demand Index is measured

Other head-to-heads among calorie tracking apps

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