Brandwave

How popular isLavazza?

In September 2026, people searched for Lavazza by name about 301,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 5.6% of all global coffee capsule brand searches, placing Lavazza fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about coffee capsule brands, Lavazza appeared in three of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

Lavazza is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. NespressoShare of searches 62.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Dolce GustoShare of searches 18.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. Peet's CoffeeShare of searches 10.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. LavazzaShare of searches 5.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. L'ORShare of searches 2.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top coffee capsule brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lavazza was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lavazza is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nespresso1st
  2. Lavazza2nd
  3. Peet's Coffee3rd
  4. Dolce Gusto4th
  5. L'OR–
  6. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Peet's Coffee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lavazza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dolce Gusto1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L'OR0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee capsule brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which coffee capsule brands compete with Lavazza?

Lavazza against coffee capsule brands worldwide, by month

Share of searches by month for Nespresso, Dolce Gusto, Peet's Coffee, Lavazza, L'OR. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoDolce GustoPeet's CoffeeLavazzaL'ORMoccona
Oct 202561.7%18.4%10.1%6.8%2.5%0.41%
Nov 202568.5%16.7%7.5%5%1.9%0.3%
Dec 202566.3%16.2%8.9%6%2.2%0.36%
Jan 202660.4%18%12.1%6.6%2.4%0.4%
Feb 202666.3%16.3%8.9%6%2.2%0.36%
Mar 202662.9%18.8%8.5%6.9%2.5%0.42%
Apr 202663.7%19%8.6%5.7%2.6%0.42%
May 202662.5%18.6%10.3%5.6%2.5%0.51%
Jun 202664.3%19.2%8.6%4.7%2.6%0.52%
Jul 202658.9%21.5%9.7%6.5%2.9%0.58%
Aug 202662.5%18.6%10.3%5.6%2.5%0.51%
Sep 202662.4%18.6%10.2%5.6%2.5%0.62%

  1. 1.Nespresso

    62.4%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Dolce Gusto

    18.6%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Peet's Coffee

    10.2%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Lavazza

    5.6%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.L'OR

    2.5%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Moccona

    0.62%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

Compare popularity between Lavazza and its closest rivals

Every comparison with Lavazza

15 comparisons

How has branded search demand for Lavazza changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lavazza worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Lavazza’s share of searches among coffee capsule brands worldwide decreased from 6.8% to 5.6%.
  • Across the 12 months ending September 2026, Lavazza’s share of searches among coffee capsule brands worldwide peaked at 6.9% in March 2026 and was lowest at 4.7% in June 2026.

How did search popularity change for coffee capsule brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are Lavazza’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lavazza’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lavazza

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How the Brand Demand Index is measured

Where does Lavazza compete?

Lavazza is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee pod brands5th of 100.84%Show ranking
Coffee capsule brands4th of 65.6%Shown above
Coffee brands3rd of 913.1%Show ranking
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