Lavazza vs Nespresso:Which is more popular?
In September 2026, Nespresso had more branded searches than Lavazza among coffee capsule brands worldwide. Nespresso had about 3.4 million branded searches, while Lavazza had 301,000. Nespresso made up 62.4% of all coffee capsule brand searches we track, and Lavazza accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about coffee capsule brands, Nespresso appeared in all four answers and Lavazza in three. Nespresso was mentioned before Lavazza in every answer.
Who do people search for more?
Nespresso, about 11 searches for every 1 for Lavazza
Who does AI mention more?
Nespresso, mentioned in every answer we collected
Who does AI recommend more?
Nespresso, named ahead of Lavazza in every answer
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Top coffee capsule brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Nespresso appeared in all four answers. Lavazza was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Nespresso was listed before Lavazza in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Nespresso1st
Lavazza2nd
Peet's Coffee3rd
Dolce Gusto4th
L'OR–
Moccona–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Peet's Coffee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lavazza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dolce Gusto1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- L'OR0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coffee capsule brands
4 answers
Asked ChatGPT
“Which coffee capsule brand should I buy?”
Asked ChatGPT
“What are the best coffee capsule brands?”
Asked ChatGPT
“What's the best coffee capsule brand for single serve brewing?”
Searched Google, AI Overview
“coffee pods brands”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“single serve coffee pods”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Lavazza or Nespresso more popular in search?
This chart shows how often people search Google for Lavazza and Nespresso by name. Each line represents a brand's share of searches for all six coffee capsule brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nespresso, Lavazza. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nespresso | Dolce Gusto | Peet's Coffee | Lavazza | L'OR | Moccona |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 18.4% | 10.1% | 6.8% | 2.5% | 0.41% |
| Nov 2025 | 68.5% | 16.7% | 7.5% | 5% | 1.9% | 0.3% |
| Dec 2025 | 66.3% | 16.2% | 8.9% | 6% | 2.2% | 0.36% |
| Jan 2026 | 60.4% | 18% | 12.1% | 6.6% | 2.4% | 0.4% |
| Feb 2026 | 66.3% | 16.3% | 8.9% | 6% | 2.2% | 0.36% |
| Mar 2026 | 62.9% | 18.8% | 8.5% | 6.9% | 2.5% | 0.42% |
| Apr 2026 | 63.7% | 19% | 8.6% | 5.7% | 2.6% | 0.42% |
| May 2026 | 62.5% | 18.6% | 10.3% | 5.6% | 2.5% | 0.51% |
| Jun 2026 | 64.3% | 19.2% | 8.6% | 4.7% | 2.6% | 0.52% |
| Jul 2026 | 58.9% | 21.5% | 9.7% | 6.5% | 2.9% | 0.58% |
| Aug 2026 | 62.5% | 18.6% | 10.3% | 5.6% | 2.5% | 0.51% |
| Sep 2026 | 62.4% | 18.6% | 10.2% | 5.6% | 2.5% | 0.62% |
How has the Lavazza and Nespresso comparison changed over the last 12 months?
3 findings
- Nespresso was ahead of Lavazza in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lavazza’s share of searches among coffee capsule brands worldwide moved from 6.8% to 5.6%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee capsule brands worldwide moved from 61.7% to 62.4%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for coffee capsule brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lavazza’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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