Brandwave

Dolce Gusto vs Lavazza:Which is more popular?

In September 2026, Dolce Gusto had more branded searches than Lavazza among coffee capsule brands worldwide. Dolce Gusto had about 1 million branded searches, while Lavazza had 301,000. Dolce Gusto made up 18.6% of all coffee capsule brand searches we track, and Lavazza accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about coffee capsule brands, Lavazza appeared in three of the four answers and Dolce Gusto in one. Lavazza was mentioned before Dolce Gusto in every answer.

Among coffee capsule brands worldwide in September 2026

Who do people search for more?

Dolce Gusto, about 3 searches for every 1 for Lavazza

Dolce Gusto 1M searchesLavazza 301K searches

Who does AI mention more?

Lavazza, mentioned in 3 of 4 answers, Dolce Gusto in 1

Lavazza in 3 of 4Dolce Gusto in 1 of 4

Who does AI recommend more?

Lavazza, named ahead of Dolce Gusto in every answer

Lavazza first in 3Dolce Gusto never first

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Top coffee capsule brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lavazza was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dolce Gusto was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Lavazza was listed before Dolce Gusto in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nespresso1st
  2. Lavazza2nd
  3. Peet's Coffee3rd
  4. Dolce Gusto4th
  5. L'OR–
  6. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Peet's Coffee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lavazza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dolce Gusto1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L'OR0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee capsule brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dolce Gusto or Lavazza more popular in search?

This chart shows how often people search Google for Dolce Gusto and Lavazza by name. Each line represents a brand's share of searches for all six coffee capsule brands we track, month by month, from English-language searches worldwide.

Dolce Gusto and Lavazza among coffee capsule brands worldwide, by month

Share of searches by month for Dolce Gusto, Lavazza. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoDolce GustoPeet's CoffeeLavazzaL'ORMoccona
Oct 202561.7%18.4%10.1%6.8%2.5%0.41%
Nov 202568.5%16.7%7.5%5%1.9%0.3%
Dec 202566.3%16.2%8.9%6%2.2%0.36%
Jan 202660.4%18%12.1%6.6%2.4%0.4%
Feb 202666.3%16.3%8.9%6%2.2%0.36%
Mar 202662.9%18.8%8.5%6.9%2.5%0.42%
Apr 202663.7%19%8.6%5.7%2.6%0.42%
May 202662.5%18.6%10.3%5.6%2.5%0.51%
Jun 202664.3%19.2%8.6%4.7%2.6%0.52%
Jul 202658.9%21.5%9.7%6.5%2.9%0.58%
Aug 202662.5%18.6%10.3%5.6%2.5%0.51%
Sep 202662.4%18.6%10.2%5.6%2.5%0.62%

How has the Dolce Gusto and Lavazza comparison changed over the last 12 months?

3 findings
  • Dolce Gusto was ahead of Lavazza in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dolce Gusto’s share of searches among coffee capsule brands worldwide moved from 18.4% to 18.6%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, Lavazza’s share of searches among coffee capsule brands worldwide moved from 6.8% to 5.6%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for coffee capsule brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dolce Gusto’s and Lavazza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dolce Gusto

1 branded search term

  • dolce gusto

Lavazza

1 branded search term

  • lavazza

How the Brand Demand Index is measured

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