Brandwave

How popular isKONG in search?

In August 2026, there were an estimated 4.4K branded searches for KONG worldwide which is down 45.7% over the last 11 months. KONG holds 0.48% estimated Share of Search among API management platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Postman91.6%
  2. MuleSoft5.4%
  3. Apigee2.4%
  4. KONG0.48%
  5. SwaggerHub0.21%
KONG website (opens in a new tab)

Follow KONG and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which API management platforms compete with KONG?

KONG against API management platforms worldwide, by month

Share of Search by month for Postman, MuleSoft, Apigee, KONG. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanMuleSoftApigeeKONGSwaggerHub
Oct 202591.3%5.4%2.4%0.59%0.32%
Nov 202591.3%5.4%2.4%0.48%0.39%
Dec 202592.3%4.5%2.4%0.49%0.26%
Jan 202691.4%5.4%2.4%0.48%0.32%
Feb 202691.4%5.4%2.4%0.48%0.32%
Mar 202691.3%5.4%2.4%0.59%0.32%
Apr 202691.5%5.4%2.4%0.48%0.26%
May 202691%5.3%2.9%0.47%0.26%
Jun 202690.9%5.3%2.9%0.58%0.26%
Jul 202690.9%5.3%2.9%0.58%0.26%
Aug 202691.6%5.4%2.4%0.48%0.21%
Sep 2026—————

  1. 1.Postman

    91.6%

    Held 1st. 846K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.MuleSoft

    5.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Apigee

    2.4%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  4. 4.KONG

    0.48%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  5. 5.SwaggerHub

    0.21%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

Compare search popularity between KONG and its closest rivals

How has branded search demand for KONG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KONG worldwide fell from 8.1K to 4.4K.
  • Across the 11 months ending August 2026, KONG’s estimated Share of Search among API management platforms worldwide held steady, from 0.59% to 0.48%.

How did search popularity change for API management platforms worldwide in August 2026?

  1. In August 2026, Postman gained estimated Share of Search among API management platforms worldwide, from 90.9% to 91.6%.

  2. In August 2026, Apigee lost estimated Share of Search among API management platforms worldwide, from 2.9% to 2.4%.

  3. Estimated monthly branded searches for SwaggerHub worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026.

  4. Estimated monthly branded searches for KONG worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

  5. Estimated monthly branded searches for MuleSoft worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

Where does KONG compete?

KONG is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI gateway platforms5th of 50.1%Show ranking
API management platforms4th of 50.48%Shown above
Pet hair removers4th of 60.72%Show ranking
Dog coats5th of 62.3%Show ranking
Dog collar brands4th of 53.8%Show ranking
Dog toy brands5th of 56.8%Show ranking
API gateways5th of 67.2%Show ranking
Pet bed brands3rd of 511.7%Show ranking
Dog seat covers2nd of 630.6%Show ranking

How is KONG measured?

Brandwave collects information about searches that people make online using KONG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kong api

How the Brand Demand Index is measured

Who owns KONG?

KONG is owned by The KONG Company. Brandwave does not track any other brands owned by The KONG Company.

Do you work for KONG? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is KONG your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free