Brandwave

API management platforms:Which brands are most popular in search?

In August 2026, Postman was the most searched among API management platforms worldwide, with an estimated 846K branded searches and 91.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Postman91.6%
  2. MuleSoft5.4%
  3. Apigee2.4%
  4. KONG0.48%
  5. SwaggerHub0.21%

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Share of SearchLeaderboard

Compare the platforms used to manage and document APIs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among API management platforms worldwide, by month

Share of Search by month for Postman, MuleSoft, Apigee. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanMuleSoftApigeeKONGSwaggerHub
Oct 202591.3%5.4%2.4%0.59%0.32%
Nov 202591.3%5.4%2.4%0.48%0.39%
Dec 202592.3%4.5%2.4%0.49%0.26%
Jan 202691.4%5.4%2.4%0.48%0.32%
Feb 202691.4%5.4%2.4%0.48%0.32%
Mar 202691.3%5.4%2.4%0.59%0.32%
Apr 202691.5%5.4%2.4%0.48%0.26%
May 202691%5.3%2.9%0.47%0.26%
Jun 202690.9%5.3%2.9%0.58%0.26%
Jul 202690.9%5.3%2.9%0.58%0.26%
Aug 202691.6%5.4%2.4%0.48%0.21%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Postman

    91.6%

    Held 1st. 846K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.MuleSoft

    5.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Apigee

    2.4%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  4. 4.KONG

    0.48%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  5. 5.SwaggerHub

    0.21%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among API management platforms worldwide?

In August 2026, Postman was the most searched among API management platforms worldwide, with an estimated 846K branded searches and 91.6% estimated Share of Search within this set. MuleSoft is in 2nd place, 86.2 percentage points behind at 5.4% Share of Search.

Global API management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Postman91.3% → 91.6%92.3%Dec 202590.9%Jun 20261st
MuleSoft5.4%5.4%Jan 20264.5%Dec 20252nd
Apigee2.4%2.9%May 20262.4%Aug 20263rd
KONG0.59% → 0.48%0.59%Oct 20250.47%May 20264th
SwaggerHub0.32% → 0.21%0.39%Nov 20250.21%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API management platforms worldwide peaked at 92.3% in December 2025 and was lowest at 90.9% in June 2026.
  • Across the 11 months ending August 2026, Postman, MuleSoft, Apigee, KONG and SwaggerHub held steady: their estimated Share of Search among API management platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for API management platforms worldwide in August 2026?

  1. In August 2026, Postman gained estimated Share of Search among API management platforms worldwide, from 90.9% to 91.6%.

  2. In August 2026, Apigee lost estimated Share of Search among API management platforms worldwide, from 2.9% to 2.4%.

  3. Estimated monthly branded searches for SwaggerHub worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026.

  4. Estimated monthly branded searches for KONG worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

  5. Estimated monthly branded searches for MuleSoft worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

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