Brandwave

How popular isPostman in search?

In August 2026, there were an estimated 846K branded searches for Postman worldwide which is down 32.4% over the last 11 months. Postman holds 91.6% estimated Share of Search among API management platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Postman91.6%
  2. MuleSoft5.4%
  3. Apigee2.4%
  4. KONG0.48%
  5. SwaggerHub0.21%
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Which API management platforms compete with Postman?

Postman against API management platforms worldwide, by month

Share of Search by month for Postman, MuleSoft, Apigee. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanMuleSoftApigeeKONGSwaggerHub
Oct 202591.3%5.4%2.4%0.59%0.32%
Nov 202591.3%5.4%2.4%0.48%0.39%
Dec 202592.3%4.5%2.4%0.49%0.26%
Jan 202691.4%5.4%2.4%0.48%0.32%
Feb 202691.4%5.4%2.4%0.48%0.32%
Mar 202691.3%5.4%2.4%0.59%0.32%
Apr 202691.5%5.4%2.4%0.48%0.26%
May 202691%5.3%2.9%0.47%0.26%
Jun 202690.9%5.3%2.9%0.58%0.26%
Jul 202690.9%5.3%2.9%0.58%0.26%
Aug 202691.6%5.4%2.4%0.48%0.21%
Sep 2026—————

  1. 1.Postman

    91.6%

    Held 1st. 846K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.MuleSoft

    5.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Apigee

    2.4%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  4. 4.KONG

    0.48%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  5. 5.SwaggerHub

    0.21%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

Compare search popularity between Postman and its closest rivals

How has branded search demand for Postman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Postman worldwide fell from 1.3M to 846K.
  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API management platforms worldwide peaked at 92.3% in December 2025 and was lowest at 90.9% in June 2026.

How did search popularity change for API management platforms worldwide in August 2026?

  1. In August 2026, Postman gained estimated Share of Search among API management platforms worldwide, from 90.9% to 91.6%.

  2. In August 2026, Apigee lost estimated Share of Search among API management platforms worldwide, from 2.9% to 2.4%.

  3. Estimated monthly branded searches for SwaggerHub worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026.

  4. Estimated monthly branded searches for KONG worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

  5. Estimated monthly branded searches for MuleSoft worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

Where does Postman compete?

Postman is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
API documentation tools1st of 678.3%Show ranking
API management platforms1st of 591.6%Shown above
API testing tools1st of 593.3%Show ranking
API clients1st of 596.2%Show ranking
API mocking platforms1st of 597.2%Show ranking

How is Postman measured?

Brandwave collects information about searches that people make online using Postman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • api testing postman
  • postman
  • postman api
  • postman com

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How the Brand Demand Index is measured

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