Brandwave

How popular isPostman in search?

In September 2026, there were an estimated 22.9K branded searches for Postman worldwide which is down 35.9% over the last 12 months. Postman holds 52.8% estimated Share of Search among API development tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Postman52.8%
  2. Swagger45.9%
  3. Hoppscotch1.2%
  4. Bruno0.09%
  5. Insomnia0.03%
Postman website (opens in a new tab)

Follow Postman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which API development tools compete with Postman?

Postman against API development tools worldwide, by month

Share of Search by month for Postman, Swagger. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanSwaggerHoppscotchBrunoInsomnia
Oct 202554.3%44.9%0.77%0.06%0.04%
Nov 202553.4%45.8%0.73%0.07%0.05%
Dec 202550.3%48.8%0.84%0.05%0.05%
Jan 202650.4%48.5%0.97%0.1%0.02%
Feb 202654.3%44.6%0.9%0.09%0.07%
Mar 202650%48.6%1.3%0.09%0.06%
Apr 202654.2%44.6%1.1%0.07%0.05%
May 202651%47.6%1.3%0.11%0.03%
Jun 202652.4%46.5%1%0.1%0.03%
Jul 202652.4%46.5%1%0.08%0.03%
Aug 202654%44.8%1.1%0.11%0.03%
Sep 202652.8%45.9%1.2%0.09%0.03%

  1. 1.Postman

    52.8%

    Held 1st. 17.5K estimated branded searches, -8.9% vs prior month. Share -1.2 points.

  2. 2.Swagger

    45.9%

    Held 2nd. 15.2K estimated branded searches, -4.4% vs prior month. Share +1.1 points.

  3. 3.Hoppscotch

    1.2%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Bruno

    0.09%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  5. 5.Insomnia

    0.03%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Postman and its closest rivals

Every comparison with Postman

How has branded search demand for Postman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Postman worldwide fell from 35.7K to 22.9K.
  • Across the 12 months ending September 2026, Postman’s estimated Share of Search among API development tools worldwide decreased from 54.3% to 52.8%.
  • Across the 12 months ending September 2026, Postman’s estimated Share of Search among API development tools worldwide peaked at 54.3% in February 2026 and was lowest at 50% in March 2026.

How did search popularity change for API development tools worldwide in September 2026?

  1. In September 2026, Swagger gained estimated Share of Search among API development tools worldwide, from 44.8% to 45.9%.

  2. In September 2026, Postman lost estimated Share of Search among API development tools worldwide, from 54% to 52.8%.

  3. Estimated monthly branded searches for Insomnia worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.

Where does Postman compete?

Postman is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
API management platforms3rd of 517.8%Show ranking
API testing tools2nd of 527.8%Show ranking
API mocking platforms1st of 543.1%Show ranking
API documentation tools1st of 645.8%Show ranking
API development tools1st of 552.8%Shown above
API clients1st of 596.5%Show ranking

How is Postman measured?

Brandwave collects information about searches that people make online using Postman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • api testing postman
  • postman api
  • postman app

Do you work for Postman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Postman your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free