Brandwave

API clients:Which brands are most popular in search?

In August 2026, Postman was the most searched among API clients worldwide, with an estimated 846K branded searches and 96.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Postman96.2%
  2. Bruno2.4%
  3. Insomnia1.1%
  4. Hoppscotch0.28%
  5. Paw0.01%

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Share of SearchLeaderboard

Compare the tools developers test APIs with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among API clients worldwide, by month

Share of Search by month for Postman, Bruno. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanBrunoInsomniaHoppscotchPaw
Oct 202596%1.9%1.9%0.16%0.02%
Nov 202596.7%1.6%1.5%0.16%0.02%
Dec 202597.2%1.3%1.3%0.14%0.02%
Jan 202696.3%2%1.5%0.2%0.02%
Feb 202696.1%2.4%1.3%0.2%0.02%
Mar 202695.1%2.8%1.8%0.25%0.02%
Apr 202696.2%2.4%1.3%0.2%0.02%
May 202695.4%2.9%1.4%0.21%0.01%
Jun 202696.1%2.4%1.3%0.24%0.01%
Jul 202695.6%2.9%1.3%0.23%0.01%
Aug 202696.2%2.4%1.1%0.28%0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Postman

    96.2%

    Held 1st. 846K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Bruno

    2.4%

    Held 2nd. 21.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  3. 3.Insomnia

    1.1%

    Held 3rd. 9.5K estimated branded searches, -15.9% vs prior month. Share -0.2 points.

  4. 4.Hoppscotch

    0.28%

    Held 4th. 2.5K estimated branded searches, +19.4% vs prior month. Share 0 points.

  5. 5.Paw

    0.01%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among API clients worldwide?

In August 2026, Postman was the most searched among API clients worldwide, with an estimated 846K branded searches and 96.2% estimated Share of Search within this set. Bruno is in 2nd place, 93.8 percentage points behind at 2.4% Share of Search.

Global API clients, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Postman96% → 96.2%97.2%Dec 202595.1%Mar 20261st
Bruno1.9% → 2.4%2.9%Jul 20261.3%Dec 20252nd
Insomnia1.9% → 1.1%1.9%Oct 20251.1%Aug 20263rd
Hoppscotch0.16% → 0.28%0.28%Aug 20260.14%Dec 20254th
Paw0.02% → 0.01%0.02%Nov 20250.01%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Insomnia’s estimated Share of Search among API clients worldwide decreased from 1.9% to 1.1%.
  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API clients worldwide peaked at 97.2% in December 2025 and was lowest at 95.1% in March 2026.
  • Across the 11 months ending August 2026, Bruno’s estimated Share of Search among API clients worldwide peaked at 2.9% in July 2026 and was lowest at 1.3% in December 2025.
  • Across the 11 months ending August 2026, Postman, Bruno, Hoppscotch and Paw held steady: their estimated Share of Search among API clients worldwide each moved less than 0.5 percentage points.

How did search popularity change for API clients worldwide in August 2026?

  1. In August 2026, Postman gained estimated Share of Search among API clients worldwide, from 95.6% to 96.2%.

  2. In August 2026, Bruno lost estimated Share of Search among API clients worldwide, from 2.9% to 2.4%.

  3. Estimated monthly branded searches for Hoppscotch worldwide rose 17.1% over 11 measured months, from 2.1K to 2.5K in August 2026.

  4. Estimated monthly branded searches for Paw worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.

  5. Estimated monthly branded searches for Insomnia worldwide fell 60.6% over 11 measured months, from 24.1K to 9.5K in August 2026.

How the Brand Demand Index is measured

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