Brandwave

How popular isPostman in search?

In August 2026, there were an estimated 846K branded searches for Postman worldwide which is down 32.4% over the last 11 months. Postman holds 96.2% estimated Share of Search among API clients worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Postman96.2%
  2. Bruno2.4%
  3. Insomnia1.1%
  4. Hoppscotch0.28%
  5. Paw0.01%
Postman website (opens in a new tab)

Follow Postman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which API clients compete with Postman?

Postman against API clients worldwide, by month

Share of Search by month for Postman, Bruno. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanBrunoInsomniaHoppscotchPaw
Oct 202596%1.9%1.9%0.16%0.02%
Nov 202596.7%1.6%1.5%0.16%0.02%
Dec 202597.2%1.3%1.3%0.14%0.02%
Jan 202696.3%2%1.5%0.2%0.02%
Feb 202696.1%2.4%1.3%0.2%0.02%
Mar 202695.1%2.8%1.8%0.25%0.02%
Apr 202696.2%2.4%1.3%0.2%0.02%
May 202695.4%2.9%1.4%0.21%0.01%
Jun 202696.1%2.4%1.3%0.24%0.01%
Jul 202695.6%2.9%1.3%0.23%0.01%
Aug 202696.2%2.4%1.1%0.28%0.01%
Sep 2026—————

  1. 1.Postman

    96.2%

    Held 1st. 846K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Bruno

    2.4%

    Held 2nd. 21.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  3. 3.Insomnia

    1.1%

    Held 3rd. 9.5K estimated branded searches, -15.9% vs prior month. Share -0.2 points.

  4. 4.Hoppscotch

    0.28%

    Held 4th. 2.5K estimated branded searches, +19.4% vs prior month. Share 0 points.

  5. 5.Paw

    0.01%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Postman and its closest rivals

How has branded search demand for Postman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Postman worldwide fell from 1.3M to 846K.
  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API clients worldwide peaked at 97.2% in December 2025 and was lowest at 95.1% in March 2026.

How did search popularity change for API clients worldwide in August 2026?

  1. In August 2026, Postman gained estimated Share of Search among API clients worldwide, from 95.6% to 96.2%.

  2. In August 2026, Bruno lost estimated Share of Search among API clients worldwide, from 2.9% to 2.4%.

  3. Estimated monthly branded searches for Hoppscotch worldwide rose 17.1% over 11 measured months, from 2.1K to 2.5K in August 2026.

  4. Estimated monthly branded searches for Paw worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.

  5. Estimated monthly branded searches for Insomnia worldwide fell 60.6% over 11 measured months, from 24.1K to 9.5K in August 2026.

Where does Postman compete?

Postman is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
API documentation tools1st of 678.3%Show ranking
API management platforms1st of 591.6%Show ranking
API testing tools1st of 593.3%Show ranking
API clients1st of 596.2%Shown above
API mocking platforms1st of 597.2%Show ranking

How is Postman measured?

Brandwave collects information about searches that people make online using Postman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • api testing postman
  • postman
  • postman api
  • postman com

Do you work for Postman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Postman your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free