Brandwave

How popular isPostman in search?

In August 2026, there were an estimated 846K branded searches for Postman worldwide which is down 32.4% over the last 11 months. Postman holds 93.3% estimated Share of Search among API testing tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Postman93.3%
  2. SoapUI3%
  3. Bruno2.3%
  4. Insomnia1%
  5. Hoppscotch0.27%
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Which API testing tools compete with Postman?

Postman against API testing tools worldwide, by month

Share of Search by month for Postman, SoapUI, Bruno. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanSoapUIBrunoInsomniaHoppscotch
Oct 202592.5%3.7%1.9%1.8%0.16%
Nov 202593.1%3.7%1.5%1.5%0.16%
Dec 202594.3%3.1%1.3%1.3%0.13%
Jan 202693.4%3%1.9%1.5%0.19%
Feb 202693.3%3%2.3%1.2%0.19%
Mar 202691.6%3.6%2.7%1.8%0.24%
Apr 202693.3%3%2.3%1.2%0.2%
May 202692%3.6%2.8%1.4%0.2%
Jun 202692.6%3.6%2.3%1.2%0.23%
Jul 202692.7%3%2.8%1.2%0.23%
Aug 202693.3%3%2.3%1%0.27%
Sep 2026—————

  1. 1.Postman

    93.3%

    Held 1st. 846K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.SoapUI

    3%

    Held 2nd. 27.3K estimated branded searches, +0.15% vs prior month. Share 0 points.

  3. 3.Bruno

    2.3%

    Held 3rd. 21.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  4. 4.Insomnia

    1%

    Held 4th. 9.5K estimated branded searches, -15.9% vs prior month. Share -0.2 points.

  5. 5.Hoppscotch

    0.27%

    Held 5th. 2.5K estimated branded searches, +19.4% vs prior month. Share 0 points.

Compare search popularity between Postman and its closest rivals

How has branded search demand for Postman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Postman worldwide fell from 1.3M to 846K.
  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API testing tools worldwide increased from 92.5% to 93.3%.
  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API testing tools worldwide peaked at 94.3% in December 2025 and was lowest at 91.6% in March 2026.

How did search popularity change for API testing tools worldwide in August 2026?

  1. In August 2026, Postman gained estimated Share of Search among API testing tools worldwide, from 92.7% to 93.3%.

  2. In August 2026, Bruno lost estimated Share of Search among API testing tools worldwide, from 2.8% to 2.3%.

  3. Estimated monthly branded searches for Hoppscotch worldwide rose 17.1% over 11 measured months, from 2.1K to 2.5K in August 2026.

  4. Estimated monthly branded searches for Insomnia worldwide fell 60.6% over 11 measured months, from 24.1K to 9.5K in August 2026.

  5. Estimated monthly branded searches for SoapUI worldwide fell 45.1% over 11 measured months, from 49.7K to 27.3K in August 2026.

Where does Postman compete?

Postman is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
API documentation tools1st of 678.3%Show ranking
API management platforms1st of 591.6%Show ranking
API testing tools1st of 593.3%Shown above
API clients1st of 596.2%Show ranking
API mocking platforms1st of 597.2%Show ranking

How is Postman measured?

Brandwave collects information about searches that people make online using Postman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • api testing postman
  • postman
  • postman api
  • postman com

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How the Brand Demand Index is measured

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