Brandwave

How popular isPostman in search?

In August 2026, there were an estimated 846K branded searches for Postman worldwide which is down 32.4% over the last 11 months. Postman holds 78.3% estimated Share of Search among API documentation tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Postman78.3%
  2. Swagger18.6%
  3. Mintlify2.5%
  4. Redocly0.5%
  5. ReadMe0.06%
  6. Stoplight0.03%
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Which API documentation tools compete with Postman?

Postman against API documentation tools worldwide, by month

Share of Search by month for Postman, Swagger, Mintlify. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanSwaggerMintlifyRedoclyReadMeStoplight
Oct 202581.5%16%1.8%0.53%0.08%0.05%
Nov 202578.8%18.9%1.7%0.51%0.08%0.05%
Dec 202578.4%18.8%2.1%0.51%0.08%0.04%
Jan 202675.3%22.1%2%0.49%0.08%0.05%
Feb 202678.8%18.9%1.7%0.51%0.09%0.05%
Mar 202678.4%18.8%2.1%0.62%0.09%0.06%
Apr 202678.1%18.7%2.5%0.5%0.08%0.05%
May 202678.5%18.7%2.1%0.62%0.09%0.06%
Jun 202677.8%18.5%3.1%0.5%0.09%0.05%
Jul 202678.3%18.6%2.5%0.5%0.08%0.04%
Aug 202678.3%18.6%2.5%0.5%0.06%0.03%
Sep 2026——————

  1. 1.Postman

    78.3%

    Held 1st. 846K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Swagger

    18.6%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Mintlify

    2.5%

    Held 3rd. 27.3K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Redocly

    0.5%

    Held 4th. 5.4K estimated branded searches, -0.37% vs prior month. Share 0 points.

  5. 5.ReadMe

    0.06%

    Held 5th. 660 estimated branded searches, -19.5% vs prior month. Share 0 points.

  6. 6.Stoplight

    0.03%

    Held 6th. 320 estimated branded searches, -27.3% vs prior month. Share 0 points.

Compare search popularity between Postman and its closest rivals

How has branded search demand for Postman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Postman worldwide fell from 1.3M to 846K.
  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API documentation tools worldwide decreased from 81.5% to 78.3%.
  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API documentation tools worldwide peaked at 81.5% in October 2025 and was lowest at 75.3% in January 2026.

How did search popularity change for API documentation tools worldwide in August 2026?

  1. Estimated monthly branded searches for Stoplight worldwide fell 59% over 11 measured months, from 780 to 320 in August 2026.

  2. Estimated monthly branded searches for ReadMe worldwide fell 47.6% over 11 measured months, from 1.3K to 660 in August 2026.

  3. Estimated monthly branded searches for Redocly worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Postman worldwide fell 32.4% over 11 measured months, from 1.3M to 846K in August 2026.

  5. Estimated monthly branded searches for Swagger worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

Where does Postman compete?

Postman is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
API documentation tools1st of 678.3%Shown above
API management platforms1st of 591.6%Show ranking
API testing tools1st of 593.3%Show ranking
API clients1st of 596.2%Show ranking
API mocking platforms1st of 597.2%Show ranking

How is Postman measured?

Brandwave collects information about searches that people make online using Postman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • api testing postman
  • postman
  • postman api
  • postman com

Do you work for Postman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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