Brandwave

Azure API Management vs Postman:Which is more popular?

In September 2026, Postman had more branded searches than Azure API Management among API management platforms worldwide. Postman had about 17,500 branded searches, while Azure API Management had 6,600. Postman made up 12.8% of all API management platform searches we track, and Azure API Management accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about API management platforms, Azure API Management appeared in all five answers and Postman in four. Azure API Management was mentioned before Postman in every answer.

Among API management platforms worldwide in September 2026

Who do people search for more?

Postman, about 3 searches for every 1 for Azure API Management

Postman 17.5K searchesAzure API Management 6.6K searches

Who does AI mention more?

Azure API Management, mentioned in every answer we collected

Azure API Management in 5 of 5Postman in 4 of 5

Who does AI recommend more?

Azure API Management, named ahead of Postman in every answer

Azure API Management first in 5Postman never first

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Top API management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure API Management appeared in all five answers. Postman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Azure API Management was listed before Postman in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Azure API Management1st
  2. Apigee2nd
  3. AWS API Gateway3rd
  4. Kong4th
  5. WSO2 API Manager5th
  6. Postman6th
  7. MuleSoft7th
  8. Tyk8th
  9. Gravitee9th
  10. SwaggerHub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apigee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS API Gateway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure API Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Postman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kong4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WSO2 API Manager4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gravitee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MuleSoft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tyk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SwaggerHub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about API management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Azure API Management or Postman more popular in search?

This chart shows how often people search Google for Azure API Management and Postman by name. Each line represents a brand's share of searches for all ten API management platforms we track, month by month, from English-language searches worldwide.

Azure API Management and Postman among API management platforms worldwide, by month

Share of searches by month for Postman, Azure API Management. The figures are in the table below the chart.

View monthly share of searches table
MonthMuleSoftApigeePostmanTykAWS API GatewayAzure API ManagementGraviteeKongSwaggerHubWSO2 API Manager
Oct 202535.8%16%13.4%8.8%8.8%4.8%3.2%5.7%2.1%1.4%
Nov 202534.8%15.6%13.5%8.5%10.4%5.7%3.1%4.5%2.5%1.4%
Dec 202533%18.1%12.8%9.9%9.9%4.4%3.6%5.2%1.9%1.3%
Jan 202635.9%16.1%12%10.7%8.8%4.8%3.9%4.6%2.1%1.1%
Feb 202635.3%15.8%13.7%8.6%10.6%4.7%3.8%4.3%2.1%1.1%
Mar 202634.5%15.4%13.4%10.3%8.4%5.6%3.8%5.1%2.1%1.4%
Apr 202635.7%16%13.9%8.7%8.7%5.8%3.9%4.3%1.7%1.1%
May 202632.5%17.8%12.6%11.9%9.7%5.3%3.5%3.9%1.6%1.2%
Jun 202633.1%18.1%13.5%9.9%8.1%5.4%4.4%4.7%1.6%1.3%
Jul 202634%18.6%13.9%8.3%8.3%4.5%4.5%4.8%1.6%1.3%
Aug 202635.9%16.1%13.9%10.7%7.2%4.8%4.8%4.1%1.4%1.2%
Sep 202636.2%16.3%12.8%10.8%7.3%4.8%4.8%4.2%1.4%1.4%

How has the Azure API Management and Postman comparison changed over the last 12 months?

3 findings

How did search popularity change for API management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Postman lost share of searches among API management platforms worldwide, from 13.9% to 12.8%.

  2. Estimated monthly branded searches for Azure API Management worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Azure API Management’s and Postman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Azure API Management

1 branded search term

  • azure api management

Postman

2 branded search terms

  • postman api
  • postman app

How the Brand Demand Index is measured

Other head-to-heads among API management platforms

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