How popular isAzure API Management in search?
In August 2026, there were an estimated 6.6K branded searches for Azure API Management worldwide which is down 33.3% over the last 11 months. Azure API Management holds 10.9% estimated Share of Search among API gateways worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Apigee36.5%- Tyk24.3%
- AWS API Gateway16.3%
- Azure API Management10.9%
KONG7.2%- KrakenD4.8%
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Which API gateways compete with Azure API Management?
Share of Search by month for Apigee, Tyk, AWS API Gateway, Azure API Management, KONG, KrakenD. The figures are in the table below the chart.
View monthly share of search table
| Month | Apigee | Tyk | AWS API Gateway | Azure API Management | KONG | KrakenD |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 19.5% | 19.5% | 10.7% | 8.7% | 5.8% |
| Nov 2025 | 34% | 18.6% | 22.7% | 12.4% | 6.8% | 5.5% |
| Dec 2025 | 37.5% | 20.5% | 20.5% | 9.1% | 7.5% | 5% |
| Jan 2026 | 34.8% | 23.2% | 19% | 10.4% | 6.9% | 5.6% |
| Feb 2026 | 35.1% | 19.2% | 23.5% | 10.5% | 7% | 4.7% |
| Mar 2026 | 33.5% | 22.4% | 18.3% | 12.2% | 8.2% | 5.4% |
| Apr 2026 | 35.8% | 19.6% | 19.6% | 13.1% | 7.1% | 4.8% |
| May 2026 | 35.6% | 23.8% | 19.4% | 10.6% | 5.8% | 4.7% |
| Jun 2026 | 38.1% | 20.8% | 17% | 11.4% | 7.6% | 5.1% |
| Jul 2026 | 40.9% | 18.3% | 18.3% | 10% | 8.2% | 4.4% |
| Aug 2026 | 36.5% | 24.3% | 16.3% | 10.9% | 7.2% | 4.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 22.2K | -18.1% | -4.4 points | |
| 2, moved from 3rd to 2nd | 24.3% | 14.8K | +22.3% | +6.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.3% | 9.9K | -18.2% | -2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.9% | 6.6K | 0% | +0.9 points | |
| 5, held 5th | 7.2% | 4.4K | -18.5% | -0.9 points | |
| 6, held 6th | 4.8% | 2.9K | 0% | +0.4 points |
1.
Apigee36.5%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -4.4 points.
2.Tyk
24.3%
Moved from 3rd to 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +6.1 points.
16.3%
Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2 points.
10.9%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.
KONG7.2%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.9 points.
6.KrakenD
4.8%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Azure API Management and its closest rivals
- Azure API Management vs Apigee: compare search popularity
- Azure API Management vs Tyk: compare search popularity
- Azure API Management vs AWS API Gateway: compare search popularity
- Azure API Management vs KONG: compare search popularity
- Azure API Management vs KrakenD: compare search popularity
- Compare Azure API Management with any brand
How has branded search demand for Azure API Management changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Azure API Management worldwide fell from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Azure API Management’s estimated Share of Search among API gateways worldwide peaked at 13.1% in April 2026 and was lowest at 9.1% in December 2025.
How did search popularity change for API gateways worldwide in August 2026?
6 changes
In August 2026, Tyk overtook AWS API Gateway to rank 2nd among API gateways worldwide, at 24.3%.
In August 2026, Azure API Management gained estimated Share of Search among API gateways worldwide, from 10% to 10.9%.
In August 2026, Apigee lost estimated Share of Search among API gateways worldwide, from 40.9% to 36.5%.
In August 2026, AWS API Gateway lost estimated Share of Search among API gateways worldwide, from 18.3% to 16.3%.
In August 2026, KONG lost estimated Share of Search among API gateways worldwide, from 8.2% to 7.2%.
Estimated monthly branded searches for KrakenD worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.
How is Azure API Management measured?
Brandwave collects information about searches that people make online using Azure API Management’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- azure api management
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