AWS API Gateway vs Azure API Management:Which is more popular by branded search?
In August 2026, AWS API Gateway had more branded searches than Azure API Management among API gateways worldwide. AWS API Gateway was estimated to have 9.9K branded searches compared to Azure API Management’s 6.6K, and held a 16.3% Share of Search versus Azure API Management’s 10.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AWS API Gateway or Azure API Management?
Compare the api gateways developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AWS API Gateway, Azure API Management. The figures are in the table below the chart.
View monthly share of search table
| Month | Apigee | Tyk | AWS API Gateway | Azure API Management | KONG | KrakenD |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 19.5% | 19.5% | 10.7% | 8.7% | 5.8% |
| Nov 2025 | 34% | 18.6% | 22.7% | 12.4% | 6.8% | 5.5% |
| Dec 2025 | 37.5% | 20.5% | 20.5% | 9.1% | 7.5% | 5% |
| Jan 2026 | 34.8% | 23.2% | 19% | 10.4% | 6.9% | 5.6% |
| Feb 2026 | 35.1% | 19.2% | 23.5% | 10.5% | 7% | 4.7% |
| Mar 2026 | 33.5% | 22.4% | 18.3% | 12.2% | 8.2% | 5.4% |
| Apr 2026 | 35.8% | 19.6% | 19.6% | 13.1% | 7.1% | 4.8% |
| May 2026 | 35.6% | 23.8% | 19.4% | 10.6% | 5.8% | 4.7% |
| Jun 2026 | 38.1% | 20.8% | 17% | 11.4% | 7.6% | 5.1% |
| Jul 2026 | 40.9% | 18.3% | 18.3% | 10% | 8.2% | 4.4% |
| Aug 2026 | 36.5% | 24.3% | 16.3% | 10.9% | 7.2% | 4.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the AWS API Gateway and Azure API Management comparison changed over the last 12 months?
3 findings
- AWS API Gateway was ahead of Azure API Management in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWS API Gateway’s estimated Share of Search among API gateways worldwide moved from 19.5% to 16.3%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 11 months ending August 2026, Azure API Management’s estimated Share of Search among API gateways worldwide moved from 10.7% to 10.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for API gateways worldwide in August 2026?
3 changes
In August 2026, Tyk overtook AWS API Gateway to rank 2nd among API gateways worldwide, at 24.3%.
In August 2026, Azure API Management gained estimated Share of Search among API gateways worldwide, from 10% to 10.9%.
In August 2026, AWS API Gateway lost estimated Share of Search among API gateways worldwide, from 18.3% to 16.3%.
How each brand is measured
Brandwave collects information about searches that people make online using AWS API Gateway’s and Azure API Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS API Gateway
1 branded search term
- aws api gateway
Azure API Management
1 branded search term
- azure api management
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.