Brandwave

How popular isAzure API Management?

In September 2026, people searched for Azure API Management by name about 6,600 times worldwide, a 33.3% decrease from the previous year. These searches made up 4.8% of all global API management platform searches, placing Azure API Management sixth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about API management platforms, Azure API Management appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Azure API Management is the sixth most searched of 10 competitors and the most recommended in AI answers.

  1. MuleSoftShare of searches 36.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. ApigeeShare of searches 16.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. PostmanShare of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  4. TykShare of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. Azure API ManagementShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top API management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure API Management appeared in all five answers. Azure API Management is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Azure API Management1st
  2. Apigee2nd
  3. AWS API Gateway3rd
  4. Kong4th
  5. WSO2 API Manager5th
  6. Postman6th
  7. MuleSoft7th
  8. Tyk8th
  9. Gravitee9th
  10. SwaggerHub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apigee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS API Gateway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure API Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Postman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kong4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WSO2 API Manager4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gravitee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MuleSoft2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tyk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SwaggerHub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about API management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which API management platforms compete with Azure API Management?

Azure API Management against API management platforms worldwide, by month

Share of searches by month for MuleSoft, Apigee, Postman, Tyk, AWS API Gateway, Azure API Management, Gravitee, Kong. The figures are in the table below the chart.

View monthly share of searches table
MonthMuleSoftApigeePostmanTykAWS API GatewayAzure API ManagementGraviteeKongSwaggerHubWSO2 API Manager
Oct 202535.8%16%13.4%8.8%8.8%4.8%3.2%5.7%2.1%1.4%
Nov 202534.8%15.6%13.5%8.5%10.4%5.7%3.1%4.5%2.5%1.4%
Dec 202533%18.1%12.8%9.9%9.9%4.4%3.6%5.2%1.9%1.3%
Jan 202635.9%16.1%12%10.7%8.8%4.8%3.9%4.6%2.1%1.1%
Feb 202635.3%15.8%13.7%8.6%10.6%4.7%3.8%4.3%2.1%1.1%
Mar 202634.5%15.4%13.4%10.3%8.4%5.6%3.8%5.1%2.1%1.4%
Apr 202635.7%16%13.9%8.7%8.7%5.8%3.9%4.3%1.7%1.1%
May 202632.5%17.8%12.6%11.9%9.7%5.3%3.5%3.9%1.6%1.2%
Jun 202633.1%18.1%13.5%9.9%8.1%5.4%4.4%4.7%1.6%1.3%
Jul 202634%18.6%13.9%8.3%8.3%4.5%4.5%4.8%1.6%1.3%
Aug 202635.9%16.1%13.9%10.7%7.2%4.8%4.8%4.1%1.4%1.2%
Sep 202636.2%16.3%12.8%10.8%7.3%4.8%4.8%4.2%1.4%1.4%

  1. 1.MuleSoft

    36.2%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Apigee

    16.3%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Postman

    12.8%

    Held 3rd. 17.5K estimated branded searches, -8.9% vs prior month. Share -1.1 points.

  4. 4.Tyk

    10.8%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.AWS API Gateway

    7.3%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Azure API Management

    4.8%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Gravitee

    4.8%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Kong

    4.2%

    Held 8th. 5.7K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.SwaggerHub

    1.4%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.WSO2 API Manager

    1.4%

    Held 10th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.

Compare popularity between Azure API Management and its closest rivals

Every comparison with Azure API Management

12 comparisons

How has branded search demand for Azure API Management changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Azure API Management worldwide fell from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Azure API Management’s share of searches among API management platforms worldwide peaked at 5.8% in April 2026 and was lowest at 4.4% in December 2025.
  • Across the 12 months ending September 2026, Azure API Management rose from 7th to 6th among API management platforms worldwide.

How did search popularity change for API management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Postman lost share of searches among API management platforms worldwide, from 13.9% to 12.8%.

  2. MuleSoft’s share of searches among API management platforms worldwide has gained ground for 3 months in a row, from 33.1% to 36.2% in September 2026.

  3. Estimated monthly branded searches for SwaggerHub worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026.

  4. Estimated monthly branded searches for Kong worldwide fell 51.3% over 12 measured months, from 11.7K to 5.7K in September 2026.

  5. Estimated monthly branded searches for AWS API Gateway worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for WSO2 API Manager worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are Azure API Management’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Azure API Management’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • azure api management

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How the Brand Demand Index is measured

Where does Azure API Management compete?

Azure API Management is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
API management platforms6th of 104.8%Shown above
API gateways5th of 89.1%Show ranking
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