Azure API Management vs Zuplo:Which is more popular?
In September 2026, Azure API Management had more branded searches than Zuplo among API gateways worldwide. Azure API Management had about 6,600 branded searches, while Zuplo had 1,300. Azure API Management made up 9.1% of all API gateway searches we track, and Zuplo accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about API gateways, Azure API Management appeared in three of the five answers and Zuplo in two. Azure API Management was mentioned before Zuplo in three out of four answers that named either.
Who do people search for more?
Azure API Management, about 5 searches for every 1 for Zuplo
Who does AI mention more?
Azure API Management, mentioned in 3 of 5 answers, Zuplo in 2
Who does AI recommend more?
Azure API Management, named ahead of Zuplo in 3 of 4 answers
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Top API gateways in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Azure API Management was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zuplo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Azure API Management was listed before Zuplo in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kong1st
AWS API Gateway2nd
Apache APISIX3rd- Azure API Management4th
Apigee5th
Tyk6th
Zuplo7th
KrakenD–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AWS API Gateway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apigee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apache APISIX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Azure API Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tyk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zuplo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KrakenD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about API gateways
5 answers
Asked ChatGPT
“Which API gateway should I use?”
Asked ChatGPT
“What are the best API gateways?”
Asked ChatGPT
“What's the best API gateway for backend teams?”
Searched Google, AI Overview
“api gateways”
Searched Google, AI Overview
“api gateway for microservices”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Azure API Management or Zuplo more popular in search?
This chart shows how often people search Google for Azure API Management and Zuplo by name. Each line represents a brand's share of searches for all eight API gateways we track, month by month, from English-language searches worldwide.
Share of searches by month for Azure API Management, Zuplo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apigee | Tyk | AWS API Gateway | Apache APISIX | Azure API Management | Kong | KrakenD | Zuplo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 16.7% | 16.7% | 9.7% | 9.1% | 10.8% | 5% | 1.5% |
| Nov 2025 | 28.8% | 15.7% | 19.2% | 11.1% | 10.5% | 8.3% | 4.7% | 1.7% |
| Dec 2025 | 31.2% | 17% | 17.1% | 12.1% | 7.6% | 9% | 4.1% | 1.8% |
| Jan 2026 | 29.2% | 19.5% | 16% | 11.3% | 8.7% | 8.4% | 4.7% | 2% |
| Feb 2026 | 30.1% | 16.5% | 20.2% | 10% | 9% | 8.1% | 4% | 2.1% |
| Mar 2026 | 28.2% | 18.8% | 15.4% | 11.4% | 10.3% | 9.4% | 4.6% | 2% |
| Apr 2026 | 30.2% | 16.5% | 16.5% | 11.7% | 11% | 8.1% | 4% | 1.8% |
| May 2026 | 30.2% | 20.2% | 16.5% | 11.7% | 9% | 6.7% | 4% | 1.8% |
| Jun 2026 | 31.8% | 17.3% | 14.2% | 12.9% | 9.5% | 8.2% | 4.2% | 1.9% |
| Jul 2026 | 33.7% | 15% | 15.1% | 13.7% | 8.2% | 8.7% | 3.6% | 2% |
| Aug 2026 | 30.5% | 20.4% | 13.6% | 12.4% | 9.1% | 7.8% | 4% | 2.2% |
| Sep 2026 | 30.7% | 20.4% | 13.7% | 12.4% | 9.1% | 7.9% | 4% | 1.8% |
How has the Azure API Management and Zuplo comparison changed over the last 12 months?
3 findings
- Azure API Management was ahead of Zuplo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azure API Management’s share of searches among API gateways worldwide held steady at 9.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Zuplo’s share of searches among API gateways worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for API gateways worldwide in September 2026?
2 changes
Estimated monthly branded searches for Azure API Management worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Zuplo worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Azure API Management’s and Zuplo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure API Management
1 branded search term
- azure api management
Zuplo
1 branded search term
- zuplo
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