Brandwave

How popular isKong in search?

In August 2026, there were an estimated 4.4K branded searches for Kong worldwide which is down 45.7% over the last 11 months. Kong holds 7.2% estimated Share of Search among API gateways worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apigee36.5%
  2. Tyk24.3%
  3. AWS API Gateway16.3%
  4. Azure API Management10.9%
  5. Kong7.2%
  6. KrakenD4.8%
Kong website (opens in a new tab)

Follow Kong and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which API gateways compete with Kong?

Kong against API gateways worldwide, by month

Share of Search by month for Apigee, Tyk, AWS API Gateway, Azure API Management, Kong, KrakenD. The figures are in the table below the chart.

View monthly share of search table
MonthApigeeTykAWS API GatewayAzure API ManagementKongKrakenD
Oct 202535.7%19.5%19.5%10.7%8.7%5.8%
Nov 202534%18.6%22.7%12.4%6.8%5.5%
Dec 202537.5%20.5%20.5%9.1%7.5%5%
Jan 202634.8%23.2%19%10.4%6.9%5.6%
Feb 202635.1%19.2%23.5%10.5%7%4.7%
Mar 202633.5%22.4%18.3%12.2%8.2%5.4%
Apr 202635.8%19.6%19.6%13.1%7.1%4.8%
May 202635.6%23.8%19.4%10.6%5.8%4.7%
Jun 202638.1%20.8%17%11.4%7.6%5.1%
Jul 202640.9%18.3%18.3%10%8.2%4.4%
Aug 202636.5%24.3%16.3%10.9%7.2%4.8%
Sep 2026——————

  1. 1.Apigee

    36.5%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -4.4 points.

  2. 2.Tyk

    24.3%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +6.1 points.

  3. 3.AWS API Gateway

    16.3%

    Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2 points.

  4. 4.Azure API Management

    10.9%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Kong

    7.2%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.9 points.

  6. 6.KrakenD

    4.8%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between Kong and its closest rivals

How has branded search demand for Kong changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kong worldwide fell from 8.1K to 4.4K.
  • Across the 11 months ending August 2026, Kong’s estimated Share of Search among API gateways worldwide decreased from 8.7% to 7.2%.
  • Across the 11 months ending August 2026, Kong’s estimated Share of Search among API gateways worldwide peaked at 8.7% in October 2025 and was lowest at 5.8% in May 2026.

How did search popularity change for API gateways worldwide in August 2026?

  1. In August 2026, Tyk overtook AWS API Gateway to rank 2nd among API gateways worldwide, at 24.3%.

  2. In August 2026, Azure API Management gained estimated Share of Search among API gateways worldwide, from 10% to 10.9%.

  3. In August 2026, Apigee lost estimated Share of Search among API gateways worldwide, from 40.9% to 36.5%.

  4. In August 2026, AWS API Gateway lost estimated Share of Search among API gateways worldwide, from 18.3% to 16.3%.

  5. In August 2026, Kong lost estimated Share of Search among API gateways worldwide, from 8.2% to 7.2%.

  6. Estimated monthly branded searches for KrakenD worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

Where does Kong compete?

Kong is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI gateway platforms5th of 50.1%Show ranking
API management platforms4th of 50.48%Show ranking
API gateways5th of 67.2%Shown above

How is Kong measured?

Brandwave collects information about searches that people make online using Kong’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kong api

Do you work for Kong? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kong your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free