Brandwave

Kong vs Portkey:Which is searched more?

In August 2026, Portkey had more branded searches than Kong among AI gateway platforms worldwide. Portkey was estimated to have 22.2K branded searches compared to Kong’s 4.4K, and held a 0.5% Share of Search versus Kong’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among AI gateway platforms worldwide in August 2026Which is more popular in search, Kong or Portkey?
Kong0.1%4.4K searches
vs
Portkey0.5%22.2K searches

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Which is more popular in search, Kong or Portkey?

Compare the gateways teams route model calls through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kong and Portkey among AI gateway platforms worldwide, by month

Share of Search by month for Portkey, Kong. The figures are in the table below the chart.

View monthly share of search table
MonthPortkeyKong
Oct 20250.62%0.34%
Nov 20250.16%0.06%
Dec 20250.35%0.13%
Jan 20260.62%0.18%
Feb 20260.61%0.18%
Mar 20260.69%0.21%
Apr 20260.73%0.15%
May 20260.89%0.12%
Jun 20260.73%0.15%
Jul 20260.6%0.15%
Aug 20260.5%0.1%
Sep 2026——

How has the Kong and Portkey comparison changed over the last 12 months?

  • Portkey was ahead of Kong in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Kong’s estimated Share of Search among AI gateway platforms worldwide moved from 0.34% to 0.1%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
  • Across the 11 months ending August 2026, Portkey’s estimated Share of Search among AI gateway platforms worldwide moved from 0.62% to 0.5%, and its estimated monthly branded searches moved from 14.8K to 22.2K.

How did search popularity change for AI gateway platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Portkey worldwide rose 50% over 11 measured months, from 14.8K to 22.2K in August 2026.

  2. Estimated monthly branded searches for Kong worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Kong’s and Portkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kong

1 branded search term

  • kong api

Portkey

1 branded search term

  • portkey

How the Brand Demand Index is measured

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