Helicone vs Kong:Which is more popular by branded search?
In August 2026, Helicone had more branded searches than Kong among AI gateway platforms worldwide. Helicone was estimated to have 5.4K branded searches compared to Kong’s 4.4K, and held a 0.12% Share of Search versus Kong’s 0.1%. These are worldwide searches for English-language branded terms.
Follow Helicone vs Kong and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Helicone or Kong?
Compare the gateways teams route model calls through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Helicone, Kong. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | LiteLLM | Portkey | Helicone | Kong |
|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 2.1% | 0.62% | 0.23% | 0.34% |
| Nov 2025 | 99.1% | 0.64% | 0.16% | 0.06% | 0.06% |
| Dec 2025 | 97.9% | 1.4% | 0.35% | 0.16% | 0.13% |
| Jan 2026 | 96.4% | 2.5% | 0.62% | 0.28% | 0.18% |
| Feb 2026 | 95.9% | 3.1% | 0.61% | 0.27% | 0.18% |
| Mar 2026 | 89.4% | 9.4% | 0.69% | 0.31% | 0.21% |
| Apr 2026 | 94.4% | 4.5% | 0.73% | 0.27% | 0.15% |
| May 2026 | 95.1% | 3.6% | 0.89% | 0.22% | 0.12% |
| Jun 2026 | 95.3% | 3.6% | 0.73% | 0.18% | 0.15% |
| Jul 2026 | 95.4% | 3.7% | 0.6% | 0.15% | 0.15% |
| Aug 2026 | 96.2% | 3% | 0.5% | 0.12% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the Helicone and Kong comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Helicone took it in December 2025.
- Across the 11 months ending August 2026, Helicone’s estimated Share of Search among AI gateway platforms worldwide moved from 0.23% to 0.12%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, Kong’s estimated Share of Search among AI gateway platforms worldwide moved from 0.34% to 0.1%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
How did search popularity change for AI gateway platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Kong worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Helicone’s and Kong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.