Azure API Management vs Kong:Which is searched more?
In August 2026, Azure API Management had more branded searches than Kong among API gateways worldwide. Azure API Management was estimated to have 6.6K branded searches compared to Kong’s 4.4K, and held a 10.9% Share of Search versus Kong’s 7.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Azure API Management or Kong?
Compare the api gateways developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Azure API Management, Kong. The figures are in the table below the chart.
View monthly share of search table
| Month | Azure API Management | Kong |
|---|---|---|
| Oct 2025 | 10.7% | 8.7% |
| Nov 2025 | 12.4% | 6.8% |
| Dec 2025 | 9.1% | 7.5% |
| Jan 2026 | 10.4% | 6.9% |
| Feb 2026 | 10.5% | 7% |
| Mar 2026 | 12.2% | 8.2% |
| Apr 2026 | 13.1% | 7.1% |
| May 2026 | 10.6% | 5.8% |
| Jun 2026 | 11.4% | 7.6% |
| Jul 2026 | 10% | 8.2% |
| Aug 2026 | 10.9% | 7.2% |
| Sep 2026 | — | — |
How has the Azure API Management and Kong comparison changed over the last 12 months?
3 findings
- Azure API Management was ahead of Kong in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Azure API Management’s estimated Share of Search among API gateways worldwide moved from 10.7% to 10.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Kong’s estimated Share of Search among API gateways worldwide moved from 8.7% to 7.2%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
How did search popularity change for API gateways worldwide in August 2026?
2 changes
In August 2026, Azure API Management gained estimated Share of Search among API gateways worldwide, from 10% to 10.9%.
In August 2026, Kong lost estimated Share of Search among API gateways worldwide, from 8.2% to 7.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Azure API Management’s and Kong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure API Management
1 branded search term
- azure api management
Kong
1 branded search term
- kong api
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.