Brandwave

Kong vs TrueFoundry:Which is more popular?

In September 2026, TrueFoundry had more branded searches than Kong among AI gateway platforms worldwide. TrueFoundry had about 9,900 branded searches, while Kong had 5,700. TrueFoundry made up 0.71% of all AI gateway platform searches we track, and Kong accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about AI gateway platforms, Kong appeared in four of the five answers and TrueFoundry in two. Kong was mentioned before TrueFoundry in every answer that named either.

Among AI gateway platforms worldwide in September 2026

Who do people search for more?

TrueFoundry, about 74% more searches than Kong

TrueFoundry 9.9K searchesKong 5.7K searches

Who does AI mention more?

Kong, mentioned in 4 of 5 answers, TrueFoundry in 2

Kong in 4 of 5TrueFoundry in 2 of 5

Who does AI recommend more?

Kong, named ahead of TrueFoundry in 4 of 4 answers

Kong first in 4TrueFoundry never first

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Top AI gateway platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kong was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TrueFoundry was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kong was listed before TrueFoundry in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LiteLLM1st
  2. Portkey2nd
  3. Kong3rd
  4. OpenRouter4th
  5. TrueFoundry5th
  6. Helicone6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OpenRouter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LiteLLM5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Portkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kong4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TrueFoundry2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helicone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI gateway platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Kong or TrueFoundry more popular in search?

This chart shows how often people search Google for Kong and TrueFoundry by name. Each line represents a brand's share of searches for all six AI gateway platforms we track, month by month, from English-language searches worldwide.

Kong and TrueFoundry among AI gateway platforms worldwide, by month

Share of searches by month for TrueFoundry, Kong. The figures are in the table below the chart.

View monthly share of searches table
MonthOpenRouterLiteLLMPortkeyTrueFoundryKongHelicone
Oct 202584.1%9.3%2.8%0.67%2.2%1%
Nov 202580.1%13.2%3.2%0.63%1.7%1.2%
Dec 202582.9%11.2%2.7%0.53%1.4%1.2%
Jan 202683.1%11.2%2.7%0.54%1.2%1.2%
Feb 202686.5%9.5%1.9%0.46%0.77%0.85%
Mar 202674.2%22.3%1.6%0.4%0.67%0.73%
Apr 202685%11.5%1.9%0.38%0.51%0.69%
May 202684.1%11.4%2.8%0.56%0.5%0.68%
Jun 202686.8%9.6%1.9%0.7%0.5%0.47%
Jul 202687.2%9.6%1.6%0.71%0.5%0.39%
Aug 202689.4%8%1.3%0.59%0.34%0.32%
Sep 202687.3%9.7%1.6%0.71%0.41%0.31%

How has the Kong and TrueFoundry comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: TrueFoundry took it in May 2026.
  • Across the 12 months ending September 2026, Kong’s share of searches among AI gateway platforms worldwide moved from 2.2% to 0.41%, and its estimated monthly branded searches moved from 11.7K to 5.7K.
  • Across the 12 months ending September 2026, TrueFoundry’s share of searches among AI gateway platforms worldwide moved from 0.67% to 0.71%, and its estimated monthly branded searches moved from 3.6K to 9.9K.

How did search popularity change for AI gateway platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for TrueFoundry worldwide rose 175% over 12 measured months, from 3.6K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Kong worldwide fell 51.3% over 12 measured months, from 11.7K to 5.7K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Kong’s and TrueFoundry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kong

3 branded search terms

  • kong api
  • kong inc
  • konginc

TrueFoundry

1 branded search term

  • truefoundry

How the Brand Demand Index is measured

Other head-to-heads among AI gateway platforms

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