Apigee vs Azure API Management:Which is more popular by branded search?
In August 2026, Apigee had more branded searches than Azure API Management among API gateways worldwide. Apigee was estimated to have 22.2K branded searches compared to Azure API Management’s 6.6K, and held a 36.5% Share of Search versus Azure API Management’s 10.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apigee or Azure API Management?
Compare the api gateways developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apigee, Azure API Management. The figures are in the table below the chart.
View monthly share of search table
| Month | Apigee | Tyk | AWS API Gateway | Azure API Management | KONG | KrakenD |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 19.5% | 19.5% | 10.7% | 8.7% | 5.8% |
| Nov 2025 | 34% | 18.6% | 22.7% | 12.4% | 6.8% | 5.5% |
| Dec 2025 | 37.5% | 20.5% | 20.5% | 9.1% | 7.5% | 5% |
| Jan 2026 | 34.8% | 23.2% | 19% | 10.4% | 6.9% | 5.6% |
| Feb 2026 | 35.1% | 19.2% | 23.5% | 10.5% | 7% | 4.7% |
| Mar 2026 | 33.5% | 22.4% | 18.3% | 12.2% | 8.2% | 5.4% |
| Apr 2026 | 35.8% | 19.6% | 19.6% | 13.1% | 7.1% | 4.8% |
| May 2026 | 35.6% | 23.8% | 19.4% | 10.6% | 5.8% | 4.7% |
| Jun 2026 | 38.1% | 20.8% | 17% | 11.4% | 7.6% | 5.1% |
| Jul 2026 | 40.9% | 18.3% | 18.3% | 10% | 8.2% | 4.4% |
| Aug 2026 | 36.5% | 24.3% | 16.3% | 10.9% | 7.2% | 4.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Apigee and Azure API Management comparison changed over the last 12 months?
3 findings
- Apigee was ahead of Azure API Management in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apigee’s estimated Share of Search among API gateways worldwide moved from 35.7% to 36.5%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Azure API Management’s estimated Share of Search among API gateways worldwide moved from 10.7% to 10.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for API gateways worldwide in August 2026?
2 changes
In August 2026, Azure API Management gained estimated Share of Search among API gateways worldwide, from 10% to 10.9%.
In August 2026, Apigee lost estimated Share of Search among API gateways worldwide, from 40.9% to 36.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Apigee’s and Azure API Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apigee
1 branded search term
- apigee
Azure API Management
1 branded search term
- azure api management
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.