Brandwave

Paw vs Postman:Which is more popular by branded search?

In August 2026, Postman had more branded searches than Paw among API clients worldwide. Postman was estimated to have 846K branded searches compared to Paw’s 90, and held a 96.2% Share of Search versus Paw’s 0.01%. These are worldwide searches for English-language branded terms.

Share of Search among API clients worldwide in August 2026Which is more popular in search, Paw or Postman?
Paw0.01%90 searches
vs
Postman96.2%846K searches

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Which is more popular in search, Paw or Postman?

Compare the tools developers test APIs with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Paw and Postman among API clients worldwide, by month

Share of Search by month for Postman, Paw. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanBrunoInsomniaHoppscotchPaw
Oct 202596%1.9%1.9%0.16%0.02%
Nov 202596.7%1.6%1.5%0.16%0.02%
Dec 202597.2%1.3%1.3%0.14%0.02%
Jan 202696.3%2%1.5%0.2%0.02%
Feb 202696.1%2.4%1.3%0.2%0.02%
Mar 202695.1%2.8%1.8%0.25%0.02%
Apr 202696.2%2.4%1.3%0.2%0.02%
May 202695.4%2.9%1.4%0.21%0.01%
Jun 202696.1%2.4%1.3%0.24%0.01%
Jul 202695.6%2.9%1.3%0.23%0.01%
Aug 202696.2%2.4%1.1%0.28%0.01%
Sep 2026—————

How has the Paw and Postman comparison changed over the last 12 months?

  • Postman was ahead of Paw in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Paw’s estimated Share of Search among API clients worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 260 to 90.
  • Across the 11 months ending August 2026, Postman’s estimated Share of Search among API clients worldwide moved from 96% to 96.2%, and its estimated monthly branded searches moved from 1.3M to 846K.

How did search popularity change for API clients worldwide in August 2026?

  1. In August 2026, Postman gained estimated Share of Search among API clients worldwide, from 95.6% to 96.2%.

  2. Estimated monthly branded searches for Paw worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Paw’s and Postman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Paw

1 branded search term

  • paw api

Postman

4 branded search terms

  • api testing postman
  • postman
  • postman api
  • postman com

How the Brand Demand Index is measured

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