Brandwave

How popular isInsomnia in search?

In August 2026, there were an estimated 9.5K branded searches for Insomnia worldwide which is down 60.6% over the last 11 months. Insomnia holds 1.1% estimated Share of Search among API clients worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Postman96.2%
  2. Bruno2.4%
  3. Insomnia1.1%
  4. Hoppscotch0.28%
  5. Paw0.01%
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Which API clients compete with Insomnia?

Insomnia against API clients worldwide, by month

Share of Search by month for Postman, Bruno, Insomnia. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanBrunoInsomniaHoppscotchPaw
Oct 202596%1.9%1.9%0.16%0.02%
Nov 202596.7%1.6%1.5%0.16%0.02%
Dec 202597.2%1.3%1.3%0.14%0.02%
Jan 202696.3%2%1.5%0.2%0.02%
Feb 202696.1%2.4%1.3%0.2%0.02%
Mar 202695.1%2.8%1.8%0.25%0.02%
Apr 202696.2%2.4%1.3%0.2%0.02%
May 202695.4%2.9%1.4%0.21%0.01%
Jun 202696.1%2.4%1.3%0.24%0.01%
Jul 202695.6%2.9%1.3%0.23%0.01%
Aug 202696.2%2.4%1.1%0.28%0.01%
Sep 2026—————

  1. 1.Postman

    96.2%

    Held 1st. 846K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Bruno

    2.4%

    Held 2nd. 21.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  3. 3.Insomnia

    1.1%

    Held 3rd. 9.5K estimated branded searches, -15.9% vs prior month. Share -0.2 points.

  4. 4.Hoppscotch

    0.28%

    Held 4th. 2.5K estimated branded searches, +19.4% vs prior month. Share 0 points.

  5. 5.Paw

    0.01%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Insomnia and its closest rivals

How has branded search demand for Insomnia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Insomnia worldwide fell from 24.1K to 9.5K.
  • Across the 11 months ending August 2026, Insomnia’s estimated Share of Search among API clients worldwide decreased from 1.9% to 1.1%.

How did search popularity change for API clients worldwide in August 2026?

  1. In August 2026, Postman gained estimated Share of Search among API clients worldwide, from 95.6% to 96.2%.

  2. In August 2026, Bruno lost estimated Share of Search among API clients worldwide, from 2.9% to 2.4%.

  3. Estimated monthly branded searches for Hoppscotch worldwide rose 17.1% over 11 measured months, from 2.1K to 2.5K in August 2026.

  4. Estimated monthly branded searches for Paw worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.

  5. Estimated monthly branded searches for Insomnia worldwide fell 60.6% over 11 measured months, from 24.1K to 9.5K in August 2026.

Where does Insomnia compete?

Insomnia is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
API testing tools4th of 51%Show ranking
API clients3rd of 51.1%Shown above

How is Insomnia measured?

Brandwave collects information about searches that people make online using Insomnia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • api testing insomnia
  • insomnia api
  • insomnia api testing
  • insomnia rest

Do you work for Insomnia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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