Brandwave

How popular isInsomnia in search?

In September 2026, there were an estimated 9.2K branded searches for Insomnia worldwide which is down 61.8% over the last 12 months. Insomnia holds 0.03% estimated Share of Search among API development tools worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Postman52.8%
  2. Swagger45.9%
  3. Hoppscotch1.2%
  4. Bruno0.09%
  5. Insomnia0.03%
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Which API development tools compete with Insomnia?

Insomnia against API development tools worldwide, by month

Share of Search by month for Postman, Swagger, Insomnia. The figures are in the table below the chart.

View monthly share of search table
MonthPostmanSwaggerHoppscotchBrunoInsomnia
Oct 202554.3%44.9%0.77%0.06%0.04%
Nov 202553.4%45.8%0.73%0.07%0.05%
Dec 202550.3%48.8%0.84%0.05%0.05%
Jan 202650.4%48.5%0.97%0.1%0.02%
Feb 202654.3%44.6%0.9%0.09%0.07%
Mar 202650%48.6%1.3%0.09%0.06%
Apr 202654.2%44.6%1.1%0.07%0.05%
May 202651%47.6%1.3%0.11%0.03%
Jun 202652.4%46.5%1%0.1%0.03%
Jul 202652.4%46.5%1%0.08%0.03%
Aug 202654%44.8%1.1%0.11%0.03%
Sep 202652.8%45.9%1.2%0.09%0.03%

  1. 1.Postman

    52.8%

    Held 1st. 17.5K estimated branded searches, -8.9% vs prior month. Share -1.2 points.

  2. 2.Swagger

    45.9%

    Held 2nd. 15.2K estimated branded searches, -4.4% vs prior month. Share +1.1 points.

  3. 3.Hoppscotch

    1.2%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Bruno

    0.09%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  5. 5.Insomnia

    0.03%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Insomnia and its closest rivals

Every comparison with Insomnia

How has branded search demand for Insomnia changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Insomnia worldwide fell from 24.1K to 9.2K.
  • Across the 12 months ending September 2026, Insomnia’s estimated Share of Search among API development tools worldwide held steady, from 0.04% to 0.03%.

How did search popularity change for API development tools worldwide in September 2026?

  1. In September 2026, Swagger gained estimated Share of Search among API development tools worldwide, from 44.8% to 45.9%.

  2. In September 2026, Postman lost estimated Share of Search among API development tools worldwide, from 54% to 52.8%.

  3. Estimated monthly branded searches for Insomnia worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.

Where does Insomnia compete?

Insomnia is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
API testing tools4th of 511.2%Show ranking
API development tools5th of 50.03%Shown above
API clients5th of 50.06%Show ranking

How is Insomnia measured?

Brandwave collects information about searches that people make online using Insomnia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • api testing insomnia
  • insomnia api
  • insomnia api testing
  • insomnia rest

Do you work for Insomnia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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